# Chocolate Bar Protein Supplements The Myprotein x Mars Products Will Come in Several Options By Michael Hemsworth | Published 2025-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-x-mars References: [stack3d](https://www.stack3d.com/2025/11/myprotein-x-mars-collaborations.html) & [ca.myprotein](https://ca.myprotein.com)  The new [Myprotein x](https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein) Mars products have been announced as a new series of protein-powered products that put a chocolate bar-inspired flavor profile in the spotlight. The collaboration between the UK-based sports wellness brand and the confectionery brand is expected to be a hit amongst a wide swath of consumers including those who are existing fans and those who are simply seeking out a flavorful way to hit their macros. The products will include the brands Impact Whey Protein in Snickers and White Chocolate Snickers flavors with additional items with Mars, Bounty and [Twix](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens) chocolate bar taste profiles. CEO of [THG Nutrition](https://www.trendhunter.com/trends/myprotein-snack-bar) Neil Mistry spoke on the Myprotein x Mars products saying, "We’re incredibly excited to be strengthening our partnership with Mars and introducing a new wave of great-tasting, high-quality products to our ever-growing range. This collaboration brings together two trusted brands, combining Myprotein’s expertise in sports nutrition with Mars’ iconic flavours that customers already know and love.” ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 69% | Activity: 82% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-driven Nutritional Products:** This trend showcases the integration of beloved confectionery flavors into nutritional products to create a more palatable and enjoyable consumer experience. - **Collaborative Product Development:** Brands from distinct industries are collaborating to leverage each other's strengths, resulting in unique product offerings that appeal to a broader audience. - **Macro-friendly Indulgence:** There is a growing demand for nutritionally balanced products that allow consumers to indulge in favorite flavors while still maintaining health and wellness goals. ### Who This Affects Most - **Sports Nutrition:** The sports nutrition industry is expanding its reach by incorporating mainstream flavors, thereby attracting consumers outside traditional fitness circles. - **Confectionery:** Confectionery companies are exploring partnerships with health-focused brands to diversify their product lines and enter wellness markets. - **Functional Foods:** The intersection of taste and health fosters innovation in the functional foods industry, offering new products that combine indulgence with nutritional benefits. ## Related on Trend Hunter - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Protein Product Naming Campaigns](https://www.trendhunter.com/trends/myprotein-snack-bar.md) - [Extra-Chocolatey Mini Protein Bars](https://www.trendhunter.com/trends/perfect-bar-double-chocolate-mini.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Inaugural Supplement Brand Snacks](https://www.trendhunter.com/trends/ghost-protein-bars.md) - [Branded Chocolate Protein Powders](https://www.trendhunter.com/trends/c4-whey-protein-powder.md) - [Chocolate-Branded Bakery Treats](https://www.trendhunter.com/trends/instore-bakery-treats.md)