# Collaboration Sports Nutrition Products The MyProtein x Hyrox Range Has Six New Products By Michael Hemsworth | Published 2024-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-x-hyrox References: [foodbev](https://www.foodbev.com/news/myprotein-and-hyrox-partner-on-new-sports-nutrition-range) & [myprotein](https://myprotein.com)  The MyProtein x Hyrox range has been created by the sports nutrition brand and the fitness competition as a series of products targeted towards the specific needs of hybrid athletes. The range includes six products in all that are curated to support the workout schedule of hybrid athletes, while also supporting consumers through all stages of their training. This includes pre-workout, intra-workout and post-workout for tailored results. The range includes the salted caramel re-fuel bar, the [watermelon-flavored electrolyte mix](https://www.trendhunter.com/trends/once-upon-a-sweat), the intra-workout solution in raspberry lemonade, the orange and mango-flavored post-workout blend and two gel products. CEO at [THG Nutrition](https://www.trendhunter.com/trends/myprotein-and-greencore) Neil Mistry spoke on the MyProtein x Hyrox range saying, "The collaboration between MyProtein and Hyrox champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 38% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hybrid-athlete Nutrition:** A burgeoning market catering specifically to athletes who train across multiple disciplines, emphasizing tailored nutritional support for varied workout regimens. - **Functional Pre-workout Formulas:** An evolving segment focused on innovative pre-workout solutions that not only enhance performance but also cater to specific taste preferences. - **Inclusive Fitness Products:** Emerging product lines designed to be accessible and beneficial for all fitness levels, promoting inclusivity within the fitness community. ### Industries Being Reshaped - **Sports Nutrition:** A dynamic field developing specialized nutritional products that address the unique needs of hybrid and multi-discipline athletes. - **Functional Foods:** An industry growing rapidly as consumers seek food solutions that offer specific health benefits such as enhanced athletic performance and recovery. - **Health and Wellness:** A comprehensive industry encompassing products that support overall well-being, including targeted nutritional supplements for active lifestyles. ## Related on Trend Hunter - [Protein-Packed Ready Food Ranges](https://www.trendhunter.com/trends/myprotein-and-greencore.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Collaborative High-Protein Dairy Products](https://www.trendhunter.com/trends/mller-x-myprotein.md) - [Collaborative Competition Gear](https://www.trendhunter.com/trends/competition-gear.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [Athletic Electrolyte-Rich Supplements](https://www.trendhunter.com/trends/myprotein-impact-hydrate.md) - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Fitness-Focused Commercial Partnerships](https://www.trendhunter.com/trends/official-product-lines.md)