# Chocolate Biscuit Protein Powders Myprotein TWIX® Impact Whey Protein Has Caramel and Cookie Notes By Michael Hemsworth | Published 2026-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-twix-impact-whey-protein References: [retailtimes](https://retailtimes.co.uk/myprotein-launches-twix-impact-whey-protein/) & [myprotein](https://www.myprotein.com/)  The Myprotein TWIX® Impact Whey Protein has been announced by the brand as a new product developed through a partnership with Mars Wrigley that tackles consumer demand for flavor-driven ways to boost their protein intake. The product features the classic formulation of the brand's Impact Whey Protein with 20-grams of protein per serving with a low-fat recipe that comes in at 128 kcal. The product captures attention thanks to its golden branding and familiar logo to ensure consumers can identify it as a permissible treat for daily enjoyment that will help them hit their macro goals. The Myprotein TWIX® Impact Whey Protein builds on the surging demand for protein-driven products with familiar taste experiences to help consumers more easily make choices for their lifestyle. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 83% | Activity: 82% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Candy-branded Protein:** Familiar confectionery logos in protein powders create new space for licensed nutrition products that blend indulgent taste cues with everyday wellness goals. - **Dessert-flavored Fitness:** Cookie, caramel, and chocolate profiles in functional supplements reflect a shift toward enjoyable nutrition formats that reduce the tradeoff between health and craving satisfaction. - **Permissible Treat Nutrition:** Low-fat, macro-friendly formulations positioned as daily treats signal opportunities for products that make performance nutrition feel more mainstream and emotionally rewarding. ### Sectors Adopting This - **Sports Nutrition:** Branded flavor collaborations can expand protein powder appeal beyond core athletes by making supplementation more approachable for lifestyle-focused consumers. - **Confectionery:** Candy brands are finding relevance in health-adjacent categories through licensing models that translate iconic taste experiences into functional product formats. - **Functional Foods:** The convergence of indulgent flavors and measurable nutrition benefits is reshaping packaged wellness with products that sit between snacks, supplements, and meal support. ## Related on Trend Hunter - [Coconut Chocolate Protein Supplements](https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein.md) - [Specialty Dessert Protein Flavors](https://www.trendhunter.com/trends/protein-works-chocolate-orange-swirl.md) - [Multi-Texture Protein Bars](https://www.trendhunter.com/trends/puff-n-crunchy-protein-bars.md) - [Crunchy Protein Cookies](https://www.trendhunter.com/trends/protein-cookie-bars.md) - [Wafer-Style Protein Bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Chocolate Bar Protein Powders](https://www.trendhunter.com/trends/polleo-sport-milk-choco-buenissimo.md) - [Protein Puff Bars](https://www.trendhunter.com/trends/protein-puff-bars.md) - [Nutritious Protein Biscuits](https://www.trendhunter.com/trends/protein-biskoot.md)