# Jelly Bean-Flavored Protein Bars This Myprotein Layered Bar Boasts the Flavor of Buttered Popcorn By Michael Hemsworth | Published 2024-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-layered-bar References: [foodbev](https://www.foodbev.com/news/myprotein-partners-with-jelly-belly-on-new-protein-bar-flavour/) & [myprotein](https://myprotein.com)  This new Myprotein Layered Bar has been created in collaboration with [Jelly Belly](https://www.trendhunter.com/trends/myprotein-jelly-belly) as a [candy-flavored protein supplement product](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) to satisfy consumer demand for familiar yet flavorful snack options. The protein bar has 20-grams of hydrolyzed whey protein in the mix along with ample fiber, but maintains a low-sugar recipe to keep it in line with consumer preferences. The snack bar boasts a total of six layers including two protein dough layers, [caramel, protein crisps, white chocolate](https://www.trendhunter.com/trends/snck-protein-bar) and a Jelly Belly Buttered Popcorn jelly bean-flavored topping. The new Jelly Belly Buttered Popcorn Myprotein Layered Bar is arriving in the UK where shoppers can pick up a six-pack for $17.99. The snack bars are branded with the recognizable Jelly Belly logo and images of the flavored jelly beans to make them easily recognizable on store shelves. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 69% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor-fusion Snacks:** Combining unexpected flavors such as buttered popcorn and jelly bean essence in protein bars introduces a whimsical twist to the health food market. - **Candy-branded Nutrition:** Leveraging popular candy brands in health supplements merges indulgence with nutritional benefits, appealing to a broader audience. - **Layered Textures in Snacks:** Creating multi-layered protein bars with varied textures enhances the consumer snacking experience, providing both taste and sensory appeal. ### Where This Applies - **Health & Fitness:** Incorporating candy flavors into protein supplements caters to fitness enthusiasts seeking enjoyable yet healthy snacking options. - **Confectionery:** Expanding traditional candy flavors into the health food sector opens up new revenue streams for confectionery companies. - **Packaged Foods:** Innovative packaging that highlights recognizable branding can boost product visibility and consumer familiarity in competitive retail environments. ## Related on Trend Hunter - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Free-From Protein Bar Ranges](https://www.trendhunter.com/trends/junkless-protein-bars.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Sour-Flavored Protein Confectionery Snacks](https://www.trendhunter.com/trends/sour-berry-blast.md) - [Banana Caramel Protein Bars](https://www.trendhunter.com/trends/soft-protein-bar.md) - [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md)