# Jelly Bean-Flavored Health Supplements The MYPROTEIN Jelly Belly Products are Limited-Edition By Michael Hemsworth | Published 2022-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-jelly-belly References: [foodbev](https://www.foodbev.com/news/myprotein-and-jelly-belly-partner-to-launch-limited-edition-products/) & [myprotein](https://myprotein.com)  These new [MYPROTEIN Jelly Belly](https://www.trendhunter.com/trends/myprotein-clear-whey-chupa-chups) products are a limited-edition offering for consumers looking to support their lifestyle in a decidedly childlike manner. The products come in the form of the [Clear Whey Isolate protein powders](https://www.trendhunter.com/trends/seeq-clear-protein-arctic-cherry) in Very Cherry, Berry Blue and Bubble Gum flavors, and the BCAA energy drinks in Very Cherry, Berry Blue, Bubble Gum, Green Apple and Tutti-Fruitti flavors. The Clear Whey Isolate boasts 20-grams of protein and four-grams of BCAAs with less than 85-calories per serving, while the drink offers a blend of functional ingredients alongside natural caffeine and green coffee bean extract. The new MYPROTEIN Jelly Belly products come as part of a growing number of [collaboration health supplements](https://www.trendhunter.com/trends/c4-energy-aminos) as consumers seek out functional ways to indulge. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Supplements:** A growing trend in health supplements, creating collaboration opportunities between health product companies. - **Novel Flavors:** Introducing unique and novel flavors to health supplements, creating differentiation opportunities. - **Childish Indulgence:** Offering products inspired by childhood flavors, creating opportunities to target young and youthful segments of the health market. ### Who This Affects Most - **Health Supplements:** The health supplement industry can capitalize on the trend toward collaboration, as well as the opportunity to introduce unique flavors to appeal to younger demographics. - **Functional Foods:** The trend of adding function to indulgence presents new opportunities for the functional food industry beyond traditional food packaging. - **Wellness and Lifestyle:** Collaborating with renowned brands allows lifestyle brands to diversify their range of offerings and attract an untapped consumer segment. ## Related on Trend Hunter - [Jelly Bean-Flavored Protein Bars](https://www.trendhunter.com/trends/myprotein-layered-bar.md) - [Lollipop-Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-chupa-chups.md) - [Sour-Flavored Protein Confectionery Snacks](https://www.trendhunter.com/trends/sour-berry-blast.md) - [Lollipop-Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-strawberry-chupa-chupa.md) - [Jelly Bean Vitamins](https://www.trendhunter.com/trends/jelly-bean-vitamins.md) - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Gooey Protein Gummies](https://www.trendhunter.com/trends/gym-candy-bursts.md) - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md)