# Scottish Soft Drink Supplements MyProtein Iron Brute Clear Whey is Stoltman Brothers-Approved By Michael Hemsworth | Published 2023-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-iron-brute-clear-whey References: [foodbev](https://www.foodbev.com/news/myprotein-launches-iron-brute-clear-whey/) & [myprotein](https://myprotein.com)  The [MyProtein](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink) Iron Brute clear whey is a new [limited-edition](https://www.trendhunter.com/trends/iso100-clear-protein) addition to the brand's product portfolio that captures the essence of a classic Scottish flavor for soda fans alike to enjoy. Boasting an orange soda-inspired flavor, the supplement is being launched in collaboration with Scottish brothers Luke Stoltman and Tom Stoltman to give it an athlete-approved profile. The supplement features 20-grams of hydrolyzed protein with zero sugar in the mix and just 81-calories per serving to give it a profile that will fit well into any diet or lifestyle. The MyProtein Iron Brute clear whey is available now in 20-serving tubs priced at £34.99 and is a refreshing alternative to traditional protein shakes that's crisp rather than creamy. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 46% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Athlete-approved Protein Supplements:** The MyProtein Iron Brute clear whey is a refreshing alternative to traditional protein shakes that's crisp rather than creamy. - **Limited-edition Flavor Variations:** The MyProtein Iron Brute clear whey is a new limited-edition addition to the brand's product portfolio that captures the essence of a classic Scottish flavor for soda fans alike to enjoy. - **Low-calorie and Low-sugar Supplements:** The supplement features 20-grams of hydrolyzed protein with zero sugar in the mix and just 81-calories per serving to give it a profile that will fit well into any diet or lifestyle. ### Where This Applies - **Sports Nutrition:** The MyProtein Iron Brute clear whey is a refreshing alternative to traditional protein shakes, appealing to fitness enthusiasts and athletes looking for innovative supplement options. - **Beverage:** The limited-edition flavor variations of the MyProtein Iron Brute clear whey offer opportunities for the beverage industry to capitalize on unique and nostalgic flavors in their product offerings. - **Health and Wellness:** The low-calorie and low-sugar profile of the MyProtein Iron Brute clear whey opens doors for the health and wellness industry to develop innovative supplements that cater to dietary restrictions and preferences. ## Related on Trend Hunter - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Refreshingly Fruity Protein Supplements](https://www.trendhunter.com/trends/clear-whey-protein-isolate.md) - [Lightly Flavored Protein Supplements](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of.md) - [Fruity Protein Powder Mixes](https://www.trendhunter.com/trends/sci-mx.md) - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md) - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md)