# Coconut Chocolate Protein Supplements Myprotein BOUNTY Impact Whey Protein is an Online Exclusive By Michael Hemsworth | Published 2026-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/myprotein-bounty-impact-whey-protein References: [grocerygazette](https://www.grocerygazette.co.uk/2026/06/01/myprotein-unveils-new-bounty-protein-powder-in-mars-partnership/) & [myprotein](http://myprotein.com/)  The [Myprotein BOUNTY](https://www.trendhunter.com/trends/myprotein-x-mars) Impact Whey Protein is the supplement brand's latest addition to its product portfolio that expands on its partnership with [Mars Wrigley](https://www.trendhunter.com/trends/chocolate-milks) to deliver dessert-quality flavor experiences. The supplement features the brand's Impact Whey Protein recipe that boasts 20-grams of protein in each serving with 113-calories to keep it in line with consumer nutritional preferences. The supplement is also low in both fat and sugar, while its BOUNTY chocolate bar flavor gives it more of a dessert-like flavor. The product will arrive as an online exclusive on June 8, 2026 in several size options. The product is also backed by Informed Choice and [Informed Protein](https://www.trendhunter.com/trends/informed-choice) certifications. The Myprotein BOUNTY Impact Whey Protein is part of a wider market embrace of dessert and treat flavors as a nod to the newstalgia trend in the category. ## Trend Insights (Trend Hunter) - Score: 9.1/10 - Popularity: 98% | Activity: 99% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Dessert-flavored Supplements:** A rise in indulgent, candy-inspired flavors within protein products creates opportunities for formulations that replicate treat profiles while preserving nutritional targets. - **Low-calorie High-protein Indulgence:** Consumers' demand for low-calorie, low-sugar protein options that still deliver dessert-like satisfaction highlights space for nutrient-dense, sensory-focused product design. - **Brand-partnered Nutrition:** Collaborations between supplement companies and established confectionery brands point to novel co-branded offerings that leverage familiar tastes and trusted brand equity. ### Industries Being Reshaped - **Sports Nutrition:** The integration of decadent flavors into performance-focused supplements suggests room for sports nutrition lines that prioritize both macro targets and sensory indulgence. - **E-commerce Retail:** Online-exclusive launches and multiple SKU sizes indicate potential for direct-to-consumer platforms to experiment with limited releases and personalized packaging strategies. - **Food and Beverage Co-branding:** Partnerships with confectionery manufacturers reveal possibilities for cross-category product extensions that blend dessert IP with functional ingredients. ## Related on Trend Hunter - [Sour-Flavored Protein Confectionery Snacks](https://www.trendhunter.com/trends/sour-berry-blast.md) - [Fruit-Based Protein Popsicles](https://www.trendhunter.com/trends/protein-pops.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Banana Split-Inspired Whey Proteins](https://www.trendhunter.com/trends/banana-splitinspired.md) - [Dubai-Style Protein Powders](https://www.trendhunter.com/trends/dubai-chocolate-flavored-protein-powder.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Fruity Cereal-Inspired Protein Blends](https://www.trendhunter.com/trends/cereal-whey-protein.md) - [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md) - [Pistachio-Chocolate Protein Bars](https://www.trendhunter.com/trends/new-buenissimo-flavor.md)