# Gamer Exclusive Footwear Drops Players Can Unlock Nike Offerings Through MyPLAYER Nation By Kalin Ned | Published 2020-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/myplayer-nation References: [hypebeast](https://hypebeast.com/2020/4/nike-zoom-freak-1-all-bros-4-nba-2k20-release-date-info) & [operationsports](https://www.operationsports.com/nba-2k20-myplayer-nation-mode-gives-players-a-chance-at-winning-in-game-real-life-exclusive-new-kicks/) MyPLAYER Nation brings together [NBA](https://www.trendhunter.com/trends/mtn-dew-and-nba) 2K20 MyPLAYER gamers with the real-life NBA. In addition, it also gives users the opportunity to unlock exclusive [Nike](https://www.trendhunter.com/trends/airphoria) gear. This initiative proves to bring the basketball community together, especially since the outbreak of COVID-19 has suspended the NBA season indefinitely. The NBA 2K20 x Nike Gamer Exclusive Program is considered to be a "first-of-its-kind gaming and sneaker partnership." During MyPLAYER Nation, gamers can earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes. In addition, they will have the chance to purchase the real-life version by completing various challenges. The [Nike Zoom Freak 1](https://www.trendhunter.com/trends/air-flightposite) "All Bros 4," for example, can be accessed if you win a MyPLAYER Nation playoff game. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Sneaker Collabs:** Brands can partner with video game companies to launch virtual sneaker collaborations through gaming platforms. - **Interactive Incentive Programs:** Incentive programs that include virtual rewards and real-life merchandise can drive engagement and strengthen brand loyalty. - **Athletic Gear Rewards:** Athletic and sports brands can offer rewards such as exclusive gear and experiences to incentivize engagement with their products. ### Sectors Adopting This - **Video Games:** Video game companies can partner with fashion and sports brands to provide exclusive gear and merchandise to engaged players. - **Athletic Apparel:** Athletic and sports apparel brands can expand their markets and deepen customer engagement through interactive incentive programs. - **Marketing and Advertising:** Digital marketing agencies can create more interactive and engaging campaigns for brands through incentive programs and virtual collaborations. ## Related on Trend Hunter - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Digitally-Collectible Footwear Items](https://www.trendhunter.com/trends/fortnite-kicks.md) - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Football-Themed Giveaways](https://www.trendhunter.com/trends/mtn-dew-and-nba.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Basketball League-Inspired Metaverses](https://www.trendhunter.com/trends/nbpa-metaverse.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md)