# Customized Cookie Gifts Oreo is Sending #MyOreoCreation Prototypes to Individual Fans By Laura McQuarrie | Published 2017-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/myoreocreation References: [adweek](http://www.adweek.com/creativity/oreo-is-sending-experimental-flavors-from-kettle-corn-to-avocado-to-individual-fans/) & [mondelez.promo.eprize](https://mondelez.promo.eprize.com/myoreocreation/) Some of the unconventional [Oreo](https://www.trendhunter.com/trends/popup-bagels-x-oreo) cookie flavors that have been launched over the years include everything from cotton candy to watermelon, and the legendary cookie company is continuing to experiment with its #MyOreoCreation campaign. With #MyOreoCreation, Oreo fans are invited to submit their inventive flavor ideas in the hopes of them being produced by the company. While there are plenty of similar [snack invention contests](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon) that have been launched by other big-name brands across the food and beverage industry, fans rarely receive individual recognition for great ideas. As such, Oreo is making small-batch prototypes of inventive cookie flavors and sending them back to fans to test. Some of the unusual flavor ideas that are being considered include Pineapple Upside-Down Cake, Raspberry Danish and New York Cheesecake. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Flavor Campaigns:** Opportunity for companies to engage with consumers by inviting them to submit creative flavor ideas and receive individual recognition for their contributions. - **Prototype Testing for Fan Ideas:** Opportunity for brands to send small-batch prototypes of innovative product ideas back to fans for testing, allowing for direct feedback and potential improvements. - **Unique Flavor Combinations:** Opportunity for the food and beverage industry to explore and experiment with unusual flavor combinations that can capture consumer attention and create new market segments. ### Where This Applies - **Food and Beverage:** Opportunity for companies in the food and beverage industry to embrace unconventional flavors and engage with consumers through customized product offerings. - **Consumer Goods:** Opportunity for consumer goods companies to involve consumers in the product development process, creating a sense of ownership and loyalty. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop campaigns that encourage consumer participation and creative contributions, fostering brand loyalty and engagement. ## Related on Trend Hunter - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Unique Asia-Exclusive Snacks](https://www.trendhunter.com/trends/asiaonly-oreos.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Novel Cookie Products](https://www.trendhunter.com/trends/oreo.md) - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md)