# Bite-Sized Better-for-You Cookies Myna Snacks' Mini Cookies Support Snacking in the Digital Age By Laura McQuarrie | Published 2023-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myna-snacks References: [nosh](https://www.nosh.com/news/2023/leveling-up-famous-twitch-streamer-cpg-vet-bring-bfy-snack-line-myna-snacks-into-the-digital-age) & [mynasnacks](https://mynasnacks.com/products/midnight-cookie)  [Myna Snacks](https://www.trendhunter.com/trends/crowdsourced-cookie) is a new launch from [Twitch](https://www.trendhunter.com/trends/pizza-crackers) streamer Imane Anys (better known as Pokimane) and CPG veteran Darcey Macken, and the brand is introducing itself to the world with bite-sized, better-for-you cookies for gamers. The brand's debut product, Midnight [Mini Cookies](https://www.trendhunter.com/trends/crumbl-mini-cookies), are made with rich chocolate, white chips and sea salt, and no artificial ingredients. This brand was created in response to Pokimane being unsatisfied with the junk-filled snacks on the market and her struggle to find snacks that she could feel good about eating. These gluten-free cookies boast a premium non-GMO gluten-free flour blend, coconut sugar and mushroom powder, which makes each serving a good source of Vitamin D. Created to support a positive relationship with snacking, Myna Snacks speaks to snackers in the digital age who are discerning when it comes to what's included in the ingredient list. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 91% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bite-sized Snacks:** The trend of bite-sized snacks is disrupting the way people snack, catering to the needs of individuals looking for convenient and portion-controlled options. - **Better-for-you Products:** The trend of better-for-you products is revolutionizing the food industry, as consumers increasingly seek healthier alternatives to traditional snacks. - **Digital Snacking:** The trend of digital snacking is creating opportunities for brands to cater to the needs of tech-savvy consumers who prioritize convenience and quality. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of bite-sized snacks by developing innovative and nutritious options for on-the-go consumers. - **CPG (consumer Packaged Goods):** The CPG industry has the potential to tap into the trend of better-for-you products by creating and marketing healthier alternatives to traditional packaged snacks. - **Gaming and Entertainment:** The gaming and entertainment industry can explore the trend of digital snacking by partnering with snack brands that offer convenient and satisfying options for gamers. ## Related on Trend Hunter - [Limited-Batch Crowdsourced Cookies](https://www.trendhunter.com/trends/crowdsourced-cookie.md) - [Protein-Packed Pizza Crackers](https://www.trendhunter.com/trends/pizza-crackers.md) - [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md) - [On-the-Go Mini Cookie Packs](https://www.trendhunter.com/trends/partake-foods-cookies.md) - [Bite-Sized Cookie Snacks](https://www.trendhunter.com/trends/cookie-poppers.md) - [Better-For-You Cookie Bites](https://www.trendhunter.com/trends/cookies-creme-cookie-poppers.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Plant-Based Mini Cookies](https://www.trendhunter.com/trends/grain-free-cookie-bites.md) - [Crispy Clean-Label Cookies](https://www.trendhunter.com/trends/maxines-heavenly-crispy-cookies.md)