# Indestructible Drink Mugs The 'MYMUG' Feels Like Ceramic but is Durable Like Titanium By Michael Hemsworth | Published 2017-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mymug References: [kickstarter](https://www.kickstarter.com/projects/makingmodern/mymug-the-last-mug-youll-ever-need-century-guarant) & [makingmodern](https://makingmodern.com/) The 'MYMUG' has been created as a minimalist, ergonomic piece of equipment that will enable it to be used for carrying drinks of all kinds without having to worry that it will break or crack after extended use. The mug is crafted from FDA-approved materials and completely free of both BPA and BPS, while offering the feeling of ceramic when held. The mug is completely safe for both the microwave and the dishwasher, while also offering an indestructible design that allows it to be used for anything you can think of. The 'MYMUG' has been designed as the last travel mug you'll need in order to acknowledge growing consumer preferences for equipment that will stand the test of time and eliminate unnecessary waste. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Indestructible Drinkware:** Opportunities for creating durable, long-lasting drinkware that eliminates waste and provides a better user experience. - **Fda-approved Materials:** Trend towards using safe and approved materials in consumer products to build trust and confidence with consumers. - **Minimalist Design:** Growing demand for simple and functional design in consumer products that offer a superior user experience. ### Who This Affects Most - **Kitchenware:** Opportunities for creating durable kitchenware products that incorporate FDA-approved materials and minimalist design. - **Travel Gear:** Opportunities for developing travel gear that enhances the travel experience, is durable and eliminates unnecessary waste. - **Food and Beverage:** Opportunities for offering a better drinking experience by using FDA-approved, durable materials and minimalist design in beverage containers. ## Related on Trend Hunter - [Aftertaste-Free Titanium Cups](https://www.trendhunter.com/trends/titaner-colorti-doublewall-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Minimalist Articulated Tumbler Designs](https://www.trendhunter.com/trends/vssl-rift-tumbler.md) - [Elegant Insulated Drink Tumblers](https://www.trendhunter.com/trends/fellow-carter-cold-tumbler.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md)