# Phone-Recorded Commercials The ‘mymuesli' iPhone 4 TV Ad is a Marketing First By Tiana Reid | Published 2010-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mymuesli-iphone-4 References: [springwise](http://www.springwise.com/marketing_advertising/mymuesli2go/) & [mymuesli](http://www.mymuesli.com/) The custom-mixed cereal company 'mymeusli' has created the very first TV commercial shot exclusively on the iPhone 4. The 'mymuesli' iPhone 4 ad was created when the founders were so astounded by the high quality of the phone's video, that they used it for their skydiving-based cereal campaign. Check out the fun and innovative 'mymuesli' iPhone 4 TV commercial above (the video also includes “making of” scenes). **Implications** - With the recent proliferation of smartphones, many of the world's most famous viral videos were captured on cellphones. One way a corporation or brand can show they are on the forefront of contemporary pop culture is by creating advertising that is clearly influenced by the Internet and smartphone culture. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Phone-recorded Commercials:** The trend of using smartphones for creating TV commercials presents an opportunity for brands to showcase their pop culture relevance. - **DIY Advertisements:** The rise of user-generated content highlights the potential for brands to engage with consumers through DIY-style advertisements. - **Mobile Video Marketing:** The prominence of smartphones in video marketing provides a chance for brands to create visually stunning content with ease. ### Sectors Adopting This - **Advertising:** The advertising industry should explore the potential of using smartphone technology to create unique and innovative commercials. - **Consumer Electronics:** The consumer electronics industry could capitalize on the trend of using smartphones for video creation by designing devices specifically for this purpose. - **Digital Marketing:** The rise of mobile video marketing creates an opportunity for the digital marketing industry to create specialized campaigns that leverage the unique capabilities of smartphones. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md)