# Celebratory Ice Cream Promotions My/Mochi Ice Cream is Calling Consumers to Show Their 'Mmm Face' By Michael Hemsworth | Published 2021-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mymochi-ice-cream References: [chewboom](https://www.chewboom.com/2021/07/17/show-your-mmm-face-for-a-free-box-of-my-mochi-ice-cream/) & [mymochi](https://www.mymochi.com) [My/Mochi Ice Cream](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches) has announced a new social media campaign for National Ice Cream Day (July 18, 2021) to offer consumers the ability to win free ice cream and even enter for a chance to win a whole year' supply. The campaign calls for consumers to show off their 'Mmm Face' using the hashtag #MyMochiMmmface and tag @MyMochi on [Instagram](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day) or TikTok or @mymochiicecream on Twitter or [Facebook](https://www.trendhunter.com/trends/lexi-ai). Participants will receive a direct message with instructions on how to claim a free box of the brand's ice cream bites within three days of posting. The My/Mochi Ice Cream 'Mmm Face' campaign will also see 10 lucky entrants scoring a whole year's supply of the brand's product to enjoy. Image Credit: My/Mochi Ice Cream ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media Ice Cream Campaigns:** Brands can launch social media campaigns to incentivize consumers to promote and engage with their products, potentially leading to increased brand loyalty and sales. - **Interactive Marketing Techniques:** Brands can leverage interactive marketing techniques, like encouraging consumers to share photos or videos, to create organic buzz and strengthen their online presence. - **Product Giveaways on Special Occasions:** Brands can offer promotions or giveaways on holidays or special occasions to attract consumer attention and potentially increase sales in the long-term. ### Industries Being Reshaped - **Ice Cream Industry:** Ice cream brands can use social media campaigns and interactive marketing techniques to increase brand awareness, create buzz, and potentially drive sales of their products. - **Food and Beverage Industry:** Food and beverage brands can potentially generate increased interest in their products by offering giveaways and promotions on special occasions, like National Ice Cream Day. - **Marketing Industry:** Marketing firms can consult with brands to develop effective strategies for promotions, interactive marketing, and social media campaigns to help clients increase brand visibility and sales. ## Related on Trend Hunter - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Rewarding Mochi Campaigns](https://www.trendhunter.com/trends/little-moons-campaign.md) - [Birthday-Themed Mochi Treats](https://www.trendhunter.com/trends/mymochi-and-mattel.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Free Ice Cream Sweepstakes](https://www.trendhunter.com/trends/free-ice-cream-for-a-years.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md)