# Customizable Drink Canisters MYMILO Lets Customers Include a Name on Milo Beverage Containers By Laura McQuarrie | Published 2020-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mymilo References: [designtaxi](https://designtaxi.com/news/412268/Milo-Lets-You-Personalize-Tins-With-Your-Name-To-Choc-Up-The-Festive-Spirit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [my.milo.au](https://my.milo.com.au/) Chocolate malt energy drink brand [Milo](https://www.trendhunter.com/trends/chilled-milo-dispenser) is giving consumers the chance to [personalize their canisters](https://www.trendhunter.com/trends/your-fam-on-a-can) this holiday season with a campaign called MYMILO. Rather than seeing the brand's own name front and center on the product packaging, people have the option to replace the logo with a name of their choice. As the brand explains, this campaign makes it possible to "spoil yourself, a loved one, neighbor, teacher or anyone important in your life this festive season." This season, people are leaning heavily into products that help to evoke a [sense of comfort and nostalgia](https://www.trendhunter.com/trends/comfort-and-joy), especially as people of all ages are adopting new traditions in the midst of a pandemic. The 460-gram tins from Milo may also be personalized with themes like Holiday Sweater, Sports or Aussie Summer. Image Credit: Milo Australia ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Packaging:** The trend of personalized packaging provides an opportunity for brands to engage with consumers on a more individual level, creating a unique and memorable experience. - **Nostalgic Products:** The demand for nostalgic products reflects consumers' desire for comfort and familiarity, presenting opportunities for brands to tap into sentimental value and create emotional connections. - **Adaptive Traditions:** The adoption of new traditions during challenging times presents an opportunity for brands to offer products and experiences that cater to evolving consumer needs and aspirations. ### Sectors Adopting This - **Beverage:** The beverage industry can leverage the trend of personalized packaging to create customized and memorable drink containers, enhancing brand loyalty and consumer engagement. - **Gifting:** The gifting industry can capitalize on the demand for personalized and nostalgic products by offering customizable options that allow customers to create meaningful and unique gifts. - **Fashion:** The fashion industry can explore the theme of personalized packaging, incorporating personalized elements on products such as clothing, accessories, and seasonal merchandise, to tap into nostalgic and sentimental values. ## Related on Trend Hunter - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Customizable Drink Drops](https://www.trendhunter.com/trends/drink-drops.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Chilled Chocolate Beverage Dispensers](https://www.trendhunter.com/trends/chilled-milo-dispenser.md) - [Collaborative Malt Chocolates](https://www.trendhunter.com/trends/milkybar-and-milo.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Fully Customized Coolers](https://www.trendhunter.com/trends/igloo-custom.md) - [Authentically Flavored Drink Ranges](https://www.trendhunter.com/trends/refrigerated-beverages.md)