# Fast Food Reward Campaigns McDonald's Canada is Offering Fans a Chance to win MyMcDonald's Rewards By Elena Rahman | Published 2021-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mymcdonalds-rewards References: [mcdonalds](https://www.mcdonalds.com/ca/en-ca/getmoremcds/mymcdonaldsrewards.html)  McDonald's Canada is giving fans a chance to become Points Millionaires through its MyMcDonald's Rewards points system. Following the launch of its first reward points system, the fast-food giant announced that the contest would begin on Tuesday, December 7th, 2021, for the duration of the day. The company is offering 50 lucky Canadians a portion of the 50 million MyMcDonald's Rewards points up for grabs. McDonald's Canada is calling the contest the APPreciation Day to show its gratitude for its fans' continued support throughout the year. Each of the 50 winners will receive one million points. The contest is hosted through McDonald's Canada's social media channels, including Instagram and Twitter. Fans can tag #MyMcDsRewardsContest for a chance to win. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 77% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Reward-based Loyalty Programs:** Businesses can explore the use of reward-based loyalty programs as a way to incentivize and retain customers. - **Social Media Contests:** The integration of social media contests into marketing campaigns offers a unique opportunity for customer engagement and brand awareness. - **Gamification:** Incorporating gamification elements, such as contests and leveling up, can enhance customer experience and increase customer loyalty. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can utilize reward-based loyalty programs to attract and retain customers, increase brand awareness and customer engagement, and differentiate themselves from competitors. - **Retail Industry:** Retailers can leverage the power of social media contests to drive customer engagement and increase online and in-store traffic. - **Gaming Industry:** The gaming industry can incorporate elements of gamification into their reward and loyalty programs, enhancing the customer experience and boosting player engagement and retention. ## Related on Trend Hunter - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [Country-Wide QSR Rewards Campaigns](https://www.trendhunter.com/trends/subway-the-great-canadian-challenge.md) - [QSR Gold Card Campaigns](https://www.trendhunter.com/trends/mcdonalds-2.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/mcdonalds-free-fries-friday.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md)