# Androgynous Hipster Lookbooks The New Mylarke 'Tough Love' Collection is Both Soft and Tough By Farida Helmy | Published 2014-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mylarke-collection References: [studiohomeonline](http://www.studiohomeonline.com/mylarke-tough-love/) & [mylarke](http://www.mylarke.com) Bringing a lot of love into her handmade clothing, the new Mylarke collection by Auckland-based designer Amy Clarke is [vintage-cool and wearable](https://www.trendhunter.com/trends/tyler-mcgillivary-3). The 'Tough Love' Mylarke collection is a first, but Clarke is a super successful independent designer in New Zealand, and is known for her contemporary creations that are [artsy, comfy](https://www.trendhunter.com/trends/arty-knitwear) and made using the highest standards of craftsmanship and creativity -- not to mention very, very hipster. "Tough Love is about the harmony between being [feminine, fashion-loving, girly, soft](https://www.trendhunter.com/trends/songs-of-siren), big-hearted, vulnerable and also being tough, tomboy, independent, strong-willed and individual," says the designer about her brand new collection. Her 'Tough Love' range merges the best of both worlds to create a stunning collection. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-cool Fashion:** There is an opportunity for disruptive innovation in the fashion industry by creating vintage-inspired clothing that is both trendy and wearable. - **Androgynous Style:** Designers can explore the androgynous style trend by creating collections that blend feminine and masculine elements to appeal to a wider audience. - **Handmade Craftsmanship:** There is a potential for disruptive innovation in the fashion industry by incorporating handmade craftsmanship into contemporary designs. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the vintage-cool trend by offering clothing that combines retro styles with modern aesthetics. - **Design:** Incorporating androgynous elements into design practices can create innovative products that challenge traditional gender norms. - **Craftsmanship:** The craftsmanship industry can embrace the trend of handmade clothing by promoting the value of artisanal techniques and quality craftsmanship. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)