# Empowering Skincare Campaigns Kora Organics' #myKORA Celebrates Customers Ages 15 to 53 By Laura McQuarrie | Published 2018-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mykora References: [koraorganics](https://koraorganics.com/pages/mykora) Model Miranda Kerr's [Kora Organics](https://www.trendhunter.com/trends/plant-stem-cell-retinol-alternative-moisturizer) brand recently launched the #myKORA campaign to share the stories that come from its diverse customer base of women of all ages and all walks of life. The campaign spotlights a group of women between the ages of 15 and 53, as well as their favorite products and how they use them. For #myKORA, Miranda Kerr herself got behind the camera and shot the campaign to celebrate her vibrant customer base and their shared love of the [certified organic skincare range](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly). The #myKora campaign includes 31-year-old Kristal, who is pregnant and relies on the safely formulated Kora Organics products for her and her baby, 37-year-old Themba who suffers from numerous allergies and 15-year-old Shae who has found a way to manage oily skin and breakouts. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Diversity in Skincare Campaigns:** Opportunity for brands to celebrate diverse customer bases through personalized campaigns. - **Celebrity-backed Campaigns:** Opportunity for celebrities to leverage their influence to bring attention to their brand and products. - **Organic Skincare Products:** Opportunity for brands to cater to a growing consumer interest in organic and clean skincare products. ### Where This Applies - **Beauty:** Skincare brands can leverage diverse campaigns and organic products to attract a wider consumer base. - **Marketing:** Celebrity-backed campaigns can provide marketing opportunities for brands to reach new audiences. - **Health and Wellness:** Growing interest in organic skincare products presents opportunities for companies to innovate and create new organic products to meet consumer demand. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md) - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md) - [Empowering Scar-Focused Campaigns](https://www.trendhunter.com/trends/scar-stories1.md)