# Emblematic Eyewear Boutiques The Mykita New York Store Stages Optical Offerings With On-Brand Mini By Alexandra Serrano | Published 2013-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mykita-new-york-store References: [frameweb](http://www.frameweb.com/news/shop-by-mykita) & [mykita](http://www.mykita.com/) Located in the Lower Manhattan neighborhood of SoHo, the [Mykita New York Store](https://www.trendhunter.com/trends/rimowa-x-mykita) channels the German brand’s identity to create a retail haven. The shop, not unlike the brand’s other locations, boasts an [all-white interior](https://www.trendhunter.com/trends/tom-ford-boutique) with an array of individual shelves that make their [eyewear offerings](https://www.trendhunter.com/trends/breezm-expands) the central focus. “Elements of the brand – such as mass-production, ready-made objects removed from their original context and purpose-designed furniture – are highlighted in the interior,” says FrameWeb of the aesthetic. The space has an industrial feel is perhaps a reflection of the brand’s dedication to offering products of optical excellence. With its cleverly designed interior, the Mykita New York Store is an ideal combination of on-brand design and retail functionality. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Industrialized Retail:** Incorporating industrial elements into retail design allows for an emphasis on functionality and branding. - **Personalized Product Display:** Using individual shelves for product display makes offerings the central focus, increasing customer engagement. - **Minimalistic Store Design:** Opting for a pared-down interior design creates a peaceful shopping experience and highlights products. ### Where This Applies - **Eyewear Retail:** Incorporating design elements into storefronts that reflect the aesthetic of the brand can boost brand recognition and customer loyalty. - **Interior Design:** Creating custom and unique elements in retail stores can make them more visually appealing and promote brand identity. - **Premium Consumer Goods:** Focusing on functionality and design can make products more accessible and appealing to the customer, leading to increased sales and revenue. ## Related on Trend Hunter - [Modern Eyewear Flagship Stores](https://www.trendhunter.com/trends/dita-eyewear.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md)