# Organic Vegan Vitamins Alicia Silverstone and Garden of Life Collaborated on 'mykind Organics' By Laura McQuarrie | Published 2017-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mykind-organics References: [livekindly.co](https://www.livekindly.co/alicia-silverstone-vegan-health-range-uk/) & [gardenoflife](https://www.gardenoflife.com/content/product-category/product-lines/mykind-organics/) Actress, vegan, author and animal rights advocate Alicia Silverstone collaborated with [Garden of Life](https://www.trendhunter.com/trends/garden-of-life-vitamin-code) to co-create 'mykind [Organics](https://www.trendhunter.com/trends/remedy-organics-wellness-shots),' a new line of multivitamins that are made with real, organic and non-GMO whole foods. Some of the products in the mykind Organics range include Vitamin C sprays, prenatal tablets and gummies, all of which feature nourishing formulas that are packed with extracts and powders from fruits and vegetables. This list includes all-organic ingredients like kale, sea kelp, parsley, broccoli, ginger and more. As Silverstone puts it, "there’s finally a multivitamin—Certified [USDA](https://www.trendhunter.com/trends/garden-of-life-sports-supplements) Organic, Non-GMO Verified, certified vegan and certified gluten free, made from real, organic whole foods—that health-conscious moms like me can feel good about." Alongside the conscious options it offers women, mykind Organics also offers an array of products for men and children. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Vegan Vitamins:** The collaboration between Alicia Silverstone and Garden of Life in creating 'mykind Organics' suggests an ongoing trend of catering to health-conscious consumers with organic, vegan vitamins. - **Whole Food Formulas:** The use of extracts and powders from fruits and vegetables in 'mykind Organics' exemplifies the trend towards incorporating whole food ingredients in vitamin supplements. - **Certified Organic and Non-gmo:** The emphasis on being Certified USDA Organic and Non-GMO Verified in 'mykind Organics' highlights the trend of consumers seeking reassurance and transparency in the products they buy. ### Industries Being Reshaped - **Health Supplements:** The 'mykind Organics' line of vitamins opens up opportunities for the health supplement industry to develop more organic, vegan options to cater to the growing demand. - **Natural Food and Beverage:** The trend of incorporating whole food ingredients in 'mykind Organics' presents disruptive innovation opportunities for the natural food and beverage industry to expand into the supplement market. - **Certification and Quality Assurance:** The focus on certified organic and non-GMO ingredients in 'mykind Organics' suggests opportunities for industries involved in certification and quality assurance to provide their services in the supplement market. ## Related on Trend Hunter - [Whole Food Vitamin Gummies](https://www.trendhunter.com/trends/garden-of-life-vitamin-code.md) - [Women's Multivitamin Campaigns](https://www.trendhunter.com/trends/plantpowered-for-the-people.md) - [Organic Athletic Supplement Ranges](https://www.trendhunter.com/trends/garden-of-life-sports-supplements.md) - [Targeted Herb-Powered Supplements](https://www.trendhunter.com/trends/garden-of-life-herbals-collection.md) - [Children-Friendly Daily Multivitamins](https://www.trendhunter.com/trends/daily-multivitamins.md) - [Powdered Sugar-Free Multivitamins](https://www.trendhunter.com/trends/ellaola-1.md) - [Synthetic-Free One Bite Multivitamins](https://www.trendhunter.com/trends/one-bite-multivitamins.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Two-in-One Gummy Supplements](https://www.trendhunter.com/trends/vitafusion-multi.md)