# Couch-Lounging Captures The Myf Shepherd Oyster February 2012 Photo Shoot is Fun and Playful By Souzan Michael | Published 2012-02-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/myf-shepherd-oyster References: [fashnberry](http://fashnberry.com/editorials/myf-shepherd-by-colin-dodgson-for-oyster-februarymarch-2012/) & [sensualitynews](http://www.sensualitynews.com/living/2012/1/28/myf-shepherd-colin-dodgson-oyster-magazine-february-2012-myf.html) It's not often that you see [fashion editorials](https://www.trendhunter.com/trends/contemporary-femininity) forgo the glamor and sophistication that is usually associated with fashion magazines, but the Myf Shepherd Oyster Magazine shoot does just that. Featuring the 20-year-old model lounging around at home on a couch, eating potato chips (or rather, shoveling them into her mouth), and sprawled out in the strangest of poses, this is one photo shoot that will put a smile on your face. With messy hair, minimal makeup and a wardrobe of outrageous 70s-inspired clothes -- like metallic leggings and paisley from head to toe -- this fashion editorial, shot by photographer Colin Dodgson and styled by Sasha Kelly, is lighthearted and fun. The Myf Shepherd Oyster Magazine shoot is featured in the February/March 2012 issue of the magazine. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Lighthearted Fashion:** The Myf Shepherd Oyster Magazine shoot showcases a lighthearted approach to fashion photography, presenting an opportunity for brands to adopt a playful and fun aesthetic in their marketing campaigns. - **Home-based Fashion:** The couch-lounging theme of the Myf Shepherd Oyster Magazine shoot taps into the trend of home-based fashion, highlighting an opportunity for clothing brands to create comfortable and stylish loungewear collections. - **Retro-inspired Wardrobe:** The 70s-inspired wardrobe featured in the Myf Shepherd Oyster Magazine shoot reflects a resurgence of retro fashion, presenting an opportunity for fashion brands to incorporate vintage-inspired designs into their collections. ### Industries Being Reshaped - **Fashion:** The fashion industry can take inspiration from the Myf Shepherd Oyster Magazine shoot to infuse a sense of playfulness and fun into their campaigns and designs, appealing to consumers seeking light-hearted fashion choices. - **Photography:** The playful and unconventional approach of the Myf Shepherd Oyster Magazine shoot opens up opportunities for photographers to explore new ways of capturing fashion, breaking away from traditional glamorous aesthetics. - **Magazine Publishing:** The Myf Shepherd Oyster Magazine shoot showcases a unique editorial concept that can inspire magazine publishers to experiment with more casual and relatable fashion content, catering to a wider audience. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md)