# Breakup-Celebrating Timepieces Timex and Seconde/Seconde Created a Watch Branded with 'My-Ex' By Katherine Pendrill | Published 2024-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/myex References: [hypebae](https://hypebae.com/2024/2/timex-seconde-seconde-new-your-ex-watch-valentines-day)  Just in time for [Valentine's Day](https://www.trendhunter.com/trends/valentines-day-2025-sneakers), [Timex](https://www.trendhunter.com/trends/affordable-watches1) has teamed up with Romaric Andre’s Seconde/Seconde to debut a new watch branded with the words "My-Ex." Instead of celebrating romance, Timex wants to help you celebrate a necessary breakup by helping you call out your loser ex. The watch itself is inspired by the ’70s Q Timex watch, but with a few important upgrades. First off, the words "My-Ex" are written on it in bold block letters on the face of the watch. Then the hands of the watch are designed to look like a hand creating an "L" shape. As the watch moves around, you can essentially call your ex a loser all day long. The clever new watch is available in gold and silver, and can be purchased from Timex's website. Image Credit: Timex and Seconde/Seconde, [hypebae](https://hypebae.com/2024/2/timex-seconde-seconde-new-your-ex-watch-valentines-day) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 58% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Breakup-celebrating Timepieces:** Timex and Seconde/Seconde create a watch branded with 'My-Ex' to celebrate breakups in a clever way. - **Bold Statement Watches:** Timex introduces a watch with the words 'My-Ex' on the face and hands designed to resemble an 'L' shape, providing an edgy and playful accessory for fashion-forward individuals. - **'70s Inspired Timekeeping:** The new Timex watch, inspired by the 70s Q Timex watch, combines retro design elements with a contemporary twist by incorporating breakup-themed branding, appealing to nostalgia enthusiasts and trendsetters alike. ### Industries Being Reshaped - **Fashion Accessories:** The breakup-celebrating watch by Timex and Seconde/Seconde offers a unique fashion accessory with bold branding that appeals to individuals wanting to make a statement. - **Watchmaking:** The collaboration between Timex and Seconde/Seconde showcases innovative designs and branding opportunities within the watchmaking industry, catering to consumers seeking unconventional timepieces. - **E-commerce:** The availability of the 'My-Ex' watch on Timex's website highlights the growing importance of e-commerce for established brands looking to reach a wider audience, fostering online shopping experiences for timepiece enthusiasts. ## Related on Trend Hunter - [Ultra-Affordable Anniversary Watch Designs](https://www.trendhunter.com/trends/affordable-watches1.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md) - [Valentine's Jewelry Exchanges](https://www.trendhunter.com/trends/the-jcpenney-exchange.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md)