# Color-Coded Coffee Cups The 'MyCuppa' from SuckUK Helps Determine the Strength of Drinks By Michael Hemsworth | Published 2020-12-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mycuppa References: [yankodesign](https://www.yankodesign.com/2020/12/09/a-coffee-cup-with-a-color-guide-to-help-you-make-the-right-coffee-every-time/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [suck.uk](https://www.suck.uk.com) The 'MyCuppa' coffee and tea mugs are a range of drink cups from the SuckUK design team that will help hot beverage enthusiasts figure out the strength of their favorite drinks through visual cues. The mugs each feature a [color-coded section](https://www.trendhunter.com/trends/colorchanging-cold-cups) on the interior that will be just visible above the liquid level to let them see where the drink might be on the strength level. This pertains to how much milk or cream they have added to help them make an educated guess before taking a sip or giving it to their partner. The 'MyCuppa' coffee and tea mugs draw design inspiration from [paint samples](https://www.trendhunter.com/trends/le-creuset-rainbow-mug-set), and feature a durable construction that is made from ceramic, dishwasher-safe and microwave-safe. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **Color-coded Drinkware:** Opportunity for innovation in creating color-coded cups or glasses to help consumers determine different aspects of their drinks. - **Visual Cue Technologies:** Opportunity for innovation in developing visual cue technologies to help consumers assess the strength or composition of their drinks. - **Sensory Experience Enhancement:** Opportunity for innovation in enhancing the sensory experience of drinking through visual cues or other sensory indicators. ### Sectors Adopting This - **Kitchenware:** Opportunity for companies in the kitchenware industry to create color-coded drinkware products that provide additional value to consumers. - **Hospitality:** Opportunity for the hospitality industry to enhance customer experience by incorporating color-coded drinkware that helps guests customize their drinks. - **Product Packaging:** Opportunity for the product packaging industry to incorporate color-coded elements or visual cues that assist consumers in understanding the characteristics of the product. ## Related on Trend Hunter - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Chromatic Oceanic Coffee Mugs](https://www.trendhunter.com/trends/nova-ceramics-travel-mugs.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md)