# At-Cost Fashion Lines MyClothes Retails Sweaters, Pants and T-shirts Starting at $5 By Ell Smith | Published 2017-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myclothes References: [kickstarter](https://www.kickstarter.com/projects/richiekim/myclothes-the-new-way-to-buy-clothes/description) MyClothes is an innovative fashion brand which aims to provide the consumer with premium products, at a fair price. In an effort to combat fast fashion models, the company designs stylish clothing items, and sells them at-cost. Though a small membership fee is required, consumers are invited to browse through the brand's online store, discovering [T-Shirts, sweaters and pants](https://www.trendhunter.com/trends/true-classic-1), starting at just $5. Each article of clothing promises to be affordable, comfortable and free of additional markups. Boasting "better quality and lower prices," this Toronto-based brand aims to disrupt the fast fashion model. MyClothes will focus on retailing [basic clothing items](https://www.trendhunter.com/trends/normform) in the initial stages of its development, but plans to further expand into formal wear, accessories and shoes in the future. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **At-cost Fashion:** MyClothes disrupts the fashion industry by offering stylish clothing items at cost, combating fast fashion models. - **Affordable Quality:** MyClothes aims to provide consumers with better quality clothing at lower prices, disrupting the traditional fashion pricing model. - **Online Retailing:** MyClothes leverages online retailing to offer membership-based access to its at-cost clothing items, disrupting the traditional brick-and-mortar retail model. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can explore the opportunity to adopt the at-cost model to disrupt the fast fashion market by offering affordable and stylish clothing items. - **E-commerce:** The e-commerce industry can tap into the disruptive potential of offering membership-based access to at-cost clothing items, revolutionizing online retailing. - **Sustainable Fashion:** The sustainable fashion industry can take inspiration from MyClothes' at-cost model to combat fast fashion and promote affordable, eco-friendly clothing options. ## Related on Trend Hunter - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md)