# Mushroom-Inspired Fall Fashion EDEN Power Corp Drops the Mycelium Research and Development Capsule By Amy Duong | Published 2020-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mycelium-research-and-development References: [hypebeast](https://hypebeast.com/2020/7/eden-power-corp-mycelium-research-development-fall-winter-2020-collection-lookbook) & [edenpowercorp](https://edenpowercorp.com/) [EDEN Power Corp](https://www.trendhunter.com/trends/mycoaudio) is an environmentally friendly fashion brand and it recently launched its seasonal collection entitled '[Mycelium Research and Development](https://www.trendhunter.com/trends/b-wise).' The namesake celebrates the organism that is the inspiration behind the workwear designs this season for 'hunters and gatherers.' The capsule is inspired by mushrooms and the pieces are showcased in the Les 400 pieds de champignon setting, which is a large fungus storage facility. In addition to this, Crying Clover Candles offers recycled wax candle and Wretched Flowers, which are anti-establishment florists help with graphic design. The fabric that makes up the capsule is earthy with materials such as hemp, recycled, or organic cotton to follow the sustainable theme all throughout the range. Image Credit: EDEN Power Corp ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Fashion:** There is an opportunity for fashion brands to tap into sustainable, eco-friendly materials inspired by nature, like mushrooms, to cater to conscientious consumers. - **Circular Design:** Incorporating recycled materials into clothing design, such as using recycled wax for candles or organic cotton, can reduce waste and encourage circular design practices in the fashion industry. - **Anti-establishment Collaborations:** Collaborating with anti-establishment artists, like Wretched Flowers, can attract younger, counterculture consumers who want to support brands with unique and unconventional perspectives. ### Industries Being Reshaped - **Sustainable Fashion:** The sustainable fashion industry can benefit from incorporating new eco-friendly materials and unique, nature-inspired designs to attract an increasingly conscious consumer base. - **Recycling and Upcycling:** Recycling and upcycling industries can expand into providing more sustainable materials, like using recycled wax and other organic materials, for fashion brands looking to incorporate these into their designs. - **Anti-establishment Art and Design:** Anti-establishment artists, designers, and creatives can collaborate with fashion brands to create unique, unconventional designs that appeal to counterculture consumers looking for non-traditional fashion options. ## Related on Trend Hunter - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Mycelium Sustainable Bright Partitions](https://www.trendhunter.com/trends/veggro-collection.md) - [Mushroom-Core Audio Speakers](https://www.trendhunter.com/trends/mycoaudio.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Mycelium Leather Bags](https://www.trendhunter.com/trends/myco-travel-pouch.md) - [Sustainable Design Materials](https://www.trendhunter.com/trends/mycoworks-reishi.md) - [Mushroom Leather Seating Solutions](https://www.trendhunter.com/trends/mushroom-leather-seating.md) - [Furry Mycelium Sustainable Chairs](https://www.trendhunter.com/trends/aifunghi.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)