# Americana-Inspired Fashion Editorials The Newest #MyCalvin's Campaign Stars Millie Bobby Brown By Ell Smith | Published 2018-02-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mycalvins-campaign References: [hypebae](https://hypebae.com/2018/2/millie-bobby-brown-paris-jackson-calvin-klein-campaign) & [calvinklein.us](http://www.calvinklein.us/en/mycalvins) Calvin Klein is furthering its exploration through [Americana](https://www.trendhunter.com/trends/origin-stories-americana) in its newest #MyCalvin's campaign which stars Millie Bobby Brown, Paris Jackson and Lulu Tenney. The ad takes place in the same barn-like location that the previous ad, starring the Kardashian-Jenner sisters, was shot. In this feature, the three models are seen sporting Klein's newest line with pieces inspired by Americana. Millie Bobby Brown is seen sporting an all-white denim outfit that's been updated with a red stripe running down the side. Meanwhile, Paris Jackson is outfitted in a pair of [blue jeans](https://www.trendhunter.com/trends/sydney-sweeney-1) and the brand's [iconic branded sports bra](https://www.trendhunter.com/trends/calvin-klein-shapewear). This editorial was shot by Willy Vanderperre, and introduces the new and more colorful Calvin Klein pieces. Image Credit: [Willy Vanderperre](https://www.instagram.com/willyvanderperre/?hl=en) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Americana-inspired Fashion:** Exploring new and colorful pieces that are inspired by Americana can disrupt the fashion industry. - **#mycalvins Campaign:** The new #MyCalvins campaign proves that collaborating with influencers and celebrities can breathe new life into a brand's advertising strategy. - **Branded Sports Bras:** Investigating new branded sports bras that are comfortable and stylish can disrupt the underwear industry. ### Industries Being Reshaped - **Fashion:** Innovating new designs inspired by Americana can disrupt the fashion industry and draw in new customers. - **Advertising:** Collaborating with influencers and celebrities in advertising strategies can disrupt the traditional advertising industry and reach a wider audience. - **Underwear:** Creating branded sports bras that are both comfortable and stylish can disrupt the underwear industry and appeal to a wider range of customers. ## Related on Trend Hunter - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)