# Techy Kitchen Tools The iPhone-Inspired 'MyBrett' Cutting Board is Analog meets Digital By Armida Ascano | Published 2010-09-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mybrett-cutting-board References: [thatsnerdalicious](http://thatsnerdalicious.com/cooking-tools/iphone-cutting-board-has-apps-for-breakfast/) & [technabob](http://technabob.com/blog/2010/09/17/iphone-cutting-board-mybrett/) The 'MyBrett' Cutting Board literally "has apps for breakfast." The cutting board boasts whittled icons for sausage, egg, tea, cheese and vitamins, making for a complete balanced breakfast to start the day off right. The 'MyBrett' is a cutting board made to look like an [Apple](https://www.trendhunter.com/trends/apple-drip) [iPhone](https://www.trendhunter.com/trends/commi-board). Though the 'MyBrett' Cutting Board may not actually be a digital device, it is quite convincing with app icons, detailing, a battery life bar and time. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Smart Home Kitchen Gadgets:** Smart technology that can automate cooking, make grocery lists, and customize meals for individual dietary needs. - **Augmented Reality Kitchen Tools:** Tools that incorporate digital overlay in the kitchen to enhance cooking accuracy and recipe presentation. - **Eco-friendly Kitchen Utensils:** Eco-friendly kitchen utensils that are made from renewable and sustainable materials and reduce waste and carbon footprint. ### Sectors Adopting This - **Consumer Electronics:** The convergence of technology and kitchen tools presents opportunities to create and sell smart kitchen gadgets. - **Augmented Reality:** Augmented reality technology can be used accurately map the cuts and slices while cooking or presenting recipe presentations. - **Eco-friendly Products:** Building eco-friendly kitchen utensils using recycled materials creates an opportunity for new product lines and sustainable business models. ## Related on Trend Hunter - [Intelligent Preparation Cutting Boards](https://www.trendhunter.com/trends/4t7-smart-chopping-board.md) - [Display-Equipped Cutting Boards](https://www.trendhunter.com/trends/blok-smart-cutting-board.md) - [Smart Cutting Boards](https://www.trendhunter.com/trends/versaware.md) - [Multifunctional Kitchen Tools](https://www.trendhunter.com/trends/latticeboard-multipurpose-kitchen-board.md) - [Portable Knife-Equipped Cutting Boards](https://www.trendhunter.com/trends/baca-board.md) - [High-Performance Cutting Boards](https://www.trendhunter.com/trends/the-steelport-steelcore.md) - [Minimalist Preparation Cutting Boards](https://www.trendhunter.com/trends/mudra-cutting-board.md) - [Heavy-Duty Cutting Boards](https://www.trendhunter.com/trends/epicurean-bbq-board.md) - [Expandable Construction Cutting Boards](https://www.trendhunter.com/trends/flexiboard.md)