# AI Bra Fitting Apps mybraFit Quickly Determines Bra Sizes with Artificial Intelligence By Laura McQuarrie | Published 2021-05-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mybrafit References: [designtaxi](https://designtaxi.com/news/414085/Wacoal-s-New-AI-App-Reveals-Your-Perfect-Bra-Size-No-Measuring-Tape-Required/) & [apps.apple](https://apps.apple.com/us/app/wacoal-mybrafit-calculator/id1551964652?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) A large percentage of women wear the wrong bra size but a proper fitting has the potential to remedy this quickly and with the mybraFit app, it's possible to do this from the comfort of home. The patent-pending, AI-powered app is designed to create fast and personalized recommendations for Wacoal bras, without the need to struggle with a measuring tape. To get the best results, users are advised to wear their best fitting bra and tight pants, and set themselves up in a spacious room with good lighting. According to Wacoal, the "mybraFit app analyzes everything about your breast shape in a way that standard measuring can't." Since weight changes and hormone fluctuations cause changes in breast size over time, the app offers a convenient way for women to find the best-fitting bras right at home. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 52% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **AI-powered Bra Fitting:** The use of AI technology in bra fitting apps is disrupting the traditional method of measuring and providing women with a convenient way to find the best-fitting bras from home. - **Personalized Recommendations:** The ability of AI-powered bra fitting apps to provide personalized bra recommendations based on individual breast shapes is creating new opportunities for customization in the lingerie industry. - **Remote Fitting Solutions:** AI-powered bra fitting apps are making it possible for women to find their best-fitting bra sizes without physically visiting stores, e-commerce websites or relying on measurement techniques that require expert assistance. ### Who This Affects Most - **Lingerie Industry:** AI-powered bra fitting apps can provide customization and convenience to the lingerie industry by giving women accurate and personalized recommendations within the comfort of their homes. - **Retail Industry:** By utilizing AI-powered bra fitting apps, the retail industry can leverage on the growing demand for remote and personalized fitting solutions that cater to customers' needs. - **AI Technology Industry:** The use of AI-powered bra fitting apps is disrupting the way companies in the AI technology industry approach retail and ecommerce solutions to deliver better customer experience. ## Related on Trend Hunter - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md) - [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md)