# Cosmetic Surgery Diaries MYA Aims to Combat the Stigma Behind Vaser Liposuction By Trend Hunter | Published 2014-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mya-vaser-diaries References: [mya](http://www.mya.co.uk/vaser-diaries/) & [mya](http://www.mya.co.uk/) *This post was written by Elly Davis* There has been a dramatic increase in the amount of people undergoing cosmetic surgery in the UK. The industry has reportedly seen a 6,350% increase for Vaser Liposuction procedures in 2013; a growth in complete opposition to other markets which declined due to the recession. As the UK economy begins to restore, so do people’s spending habits, and the demand for cosmetic surgery has reflected this. The popularity amongst plastic surgery procedures has seen an impressive rise since the economic downturn first hit in 2008. Although the increase has been across the board, the biggest boom was liposuction at a massive 43%. Surprisingly, liposuction was more popular amongst men and was the fourth most popular procedure, and the sixth most popular procedure amongst women. However, statistics from industry specialists BAAPS reveals that women are increasingly turning to liposuction. According to BAAPS, 2013 saw 50,122 procedures performed, which showed a double digit increase across the board. In light of its increasing popularity, MYA has launched the Vaser Diaries> in a bid to help people understand Vaser Liposuction. The campaign follows the journeys of three patients who have each had the procedure and aims to combat the stigma behind cosmetic surgery, giving insight to life changing results. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 99% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Increased Demand for Cosmetic Surgery:** There is a 6,350% increase in the number of Vaser Liposuction procedures in the UK, reflecting an overall growth in the demand for cosmetic surgery. - **Shift Towards Liposuction Among Women:** Statistics from industry specialists show a double digit increase in liposuction procedures amongst women, making it the fourth most popular procedure for women. - **Campaigns Promoting Education and Understanding of Cosmetic Surgery:** MYA has launched the Vaser Diaries campaign to combat the stigma behind cosmetic surgery and provide insight to life-changing results. ### Industries Being Reshaped - **Plastic Surgery:** The plastic surgery industry is experiencing significant growth due to increased demand for cosmetic procedures like Vaser Liposuction. - **Beauty and Personal Care:** As more women turn towards liposuction, the beauty and personal care industry has an opportunity to promote liposuction as a viable option for body contouring. - **Digital Marketing and Advertising:** With the rise of educational campaigns like the Vaser Diaries, the digital marketing and advertising industry has a chance to leverage social media and other online platforms to promote insight on cosmetic surgery and disband the stigma behind it. ## Related on Trend Hunter - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [Filler Fatigue Pop-Ups](https://www.trendhunter.com/trends/3-minute-clinic.md) - [Non-Invasive Cellulite Treatments](https://www.trendhunter.com/trends/noninvasive-cellulite-treatment.md) - [Empowering Scar-Focused Campaigns](https://www.trendhunter.com/trends/scar-stories1.md) - [Award-Winning Medical Aesthetic Equipment](https://www.trendhunter.com/trends/medical-aesthetic-equipment.md) - [LED Fat Reducing Procedures](https://www.trendhunter.com/trends/what-is-lipomelt-laser.md) - [Personalized Beauty Routine Apps](https://www.trendhunter.com/trends/face-yoga-app-luvly.md) - [Recontouring Lip Glosses](https://www.trendhunter.com/trends/lip-flip-shimmer-gloss.md) - [AI Facial Treatment Visualizers](https://www.trendhunter.com/trends/skincare-pro-aesthetic-simulator.md)