# Sensory-Friendly Film Screenings 'My Way Matinee' Shows Movies for People with Sensory Disorders By Madison Mackay | Published 2018-03-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/my-way-matinee References: [hypekids](https://hypekids.com/2018/3/regal-cinemas-sensory-friendly-movie-screenings) & [regmovies](https://www.regmovies.com/promotions/my-way-matinee) Regal Cinemas started the 'My Way Matinee' program -- a [sensory-friendly movie screening program](https://www.trendhunter.com/trends/knitting-screenings). For anyone with a [sensory processing disorder such as autism](https://www.trendhunter.com/trends/old-town-trolley-tours) or other special needs, lighting and loud sounds in movie theaters can be a harrowing experience. The group decided that everyone should be able to enjoy viewing an exciting new movie at the cinema and created a program that features [brighter lights and lower sounds](https://www.trendhunter.com/trends/the-moonwalkers). New releases such as Christopher Robin and The Incredibles 2 will be playing, giving children the chance to sing, dance and shout freely along with characters from the film. Offering showings once a month at 10:30am with tickets for $6.50 each, the My Way Matinee program aims to provide the safest space to watch a movie, creating positive and lasting memories for all. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Sensory-friendly Entertainment:** Create sensory-friendly experiences for individuals with special needs in various entertainment industries. - **Accessibility-focused Programs:** Establish accessible programs with lower sound levels and brighter lights for visually and audibly sensitive individuals in public settings. - **Inclusive Events:** Organize inclusive events that cater to individuals with different needs to ensure a safe and enjoyable experience. ### Sectors Adopting This - **Movie Theater Industry:** Opportunity to establish sensory-friendly movie screenings and other programs to cater to individuals with special needs. - **Amusement Park Industry:** Opportunity to create accessibility-focused programs and rides to accommodate individuals with special needs. - **Event Planning Industry:** Opportunity to organize inclusive events focusing on accessibility, accommodation and enjoyment for individuals with different needs. ## Related on Trend Hunter - [Sensory-Friendly Dining Events](https://www.trendhunter.com/trends/sensory-sensitive-sundays.md) - [Sensory-Friendly Retail Hours](https://www.trendhunter.com/trends/sensory-friendly-shopping.md) - [Sensory-Friendly Zoo Quiet Hours](https://www.trendhunter.com/trends/columbus-zoo.md) - [Low-Noise Grocery Shopping Experiences](https://www.trendhunter.com/trends/sensoryfriendly-shopping-hours.md) - [Sensory Accessibility Programs](https://www.trendhunter.com/trends/lush-cosmetics-partners.md) - [Grocery Store Quiet Hours](https://www.trendhunter.com/trends/quiet-hour-initiative.md) - [Inclusive Autism-Focused Entertainment Programs](https://www.trendhunter.com/trends/portaventura-world.md) - [Sensory-Friendly Airport Spaces](https://www.trendhunter.com/trends/sensoryfriendly-space.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md)