# Candid Courtship Editorials The Vogue Russia My Sweet May Photoshoot Captures Blunt Romance By Jordy E | Published 2015-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/my-sweet-may References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/04/my-sweet-may-emily-didonato-and-jarrod.html) & [vogue.ru](http://www.vogue.ru) The [Vogue](https://www.trendhunter.com/trends/no-rules-club) Russia My Sweet May editorial puts [candid romance-ridden images](https://www.trendhunter.com/trends/alessandra-rich) of models Emily Didonato and Jarrod Scott on display. Now apart of the May 2015 issue of the publication, the photoshoot was captured by Mariano Vivanco who placed sandy shores and bright blue waters in front of his lens. Stylist Olga Dunina put together numerous [couple-specific outfits](https://www.trendhunter.com/trends/together-valentines-day) for My Sweet Many. In many of the captures, Didonato and Scott matched with a consistent army green, ivory and dark brown color palette. Whether strolling barefoot or peering at one another through glass walls, this feature delivered pops of passion at each turn. For pairs looking to make stylish impressions while on vacation this season, these ensembles will provide optimal reference points. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Candid Romance Editorial:** The popularity of capturing candid romance in editorials presents an opportunity for fashion brands to incorporate such intimate and emotional elements into their campaigns. - **Couple Fashion:** The emphasis on couple fashion in this editorial highlights a growing trend of brands targeting couples or promoting matching outfits and accessories. - **Beach Fashion:** The beach-themed editorial presents a continuing trend of fashion brands incorporating beachwear and accessories into their collections. ### Industries Being Reshaped - **Fashion:** This editorial belongs to the fashion industry and its popularity among couples presents a disruption for brands when planning their visual campaigns. - **Photography:** The popularity of candid and emotional photography in fashion editorial presents a disruption for traditional staged photography in advertising campaigns. - **Tourism:** The inclusion of resort wear in a beach-themed editorial presents an opportunity for the tourism industry to showcase different destinations and their fashion styles. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)