# Change-Focused Mobile Markets My Street Grocery Aims to Further the Local Food Economy By Rebecca Byers | Published 2013-05-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/my-street-grocery References: [pdx.edu](http://www.pdx.edu/impactentrepreneurs/incubator-members-and-graduates) & [forkintheroadmarket](http://www.forkintheroadmarket.com) My Street Grocery is a mobile food market social enterprise dedicated to cultivating a thriving [local food economy](https://www.trendhunter.com/trends/fresh-thyme-markets) in and around Portland, Oregon. My Street Grocery runs on its belief in the power of local food and of business to create meaningful social change. My Street Grocery recently rebranded, having changed its name from Fork In The Road, and is also a member of the [Portland State University Social Innovation Incubator](https://www.trendhunter.com/trends/portland-pet-food-company). Dedicated to the local food scene, My Street Grocery seeks to make high quality, safe produce available in food desert areas, while also educating individuals on eating organic as a means to enabling long-term, sustainable attitudes toward healthy living practices. **Contact Information** My Street Grocery [website](http://www.forkintheroadmarket.com) My Street Grocery on [Facebook](http://www.facebook.com/MyStreetGrocery) My Street Grocery on [Twitter](http://twitter.com/MyStreetGrocery) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Local Food Movement:** My Street Grocery is a prime example of the growing trend of mobile markets bringing fresh, local food to underserved areas. - **Social Entrepreneurship:** My Street Grocery's dedication to creating meaningful social change through business is part of a broader trend of socially-focused entrepreneurship. - **Sustainable Eating:** My Street Grocery's emphasis on education surrounding organic, healthy eating practices is part of a larger trend of consumers seeking out sustainable food options. ### Where This Applies - **Food Retail:** The mobile market model utilized by My Street Grocery represents a possible disruptive innovation in the food retail industry for reaching underserved markets. - **Social Innovation:** My Street Grocery's involvement in the Portland State University Social Innovation Incubator is indicative of the increasingly important role of social innovation in business today. - **Agriculture:** My Street Grocery's commitment to the local food economy is part of a larger trend of consumers seeking out locally-sourced and sustainable food options, presenting opportunities for disruption in the agriculture industry. ## Related on Trend Hunter - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Local Food Discoveries](https://www.trendhunter.com/trends/street-food-gems.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [Consolidated Food Industry Platforms](https://www.trendhunter.com/trends/food-industry-platform.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md)