# Voice-Controlled Coffee Apps The 'My Starbucks Barista' Lets Consumers Order with Voice Commands By Joey Haar | Published 2017-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/my-starbucks-barista References: [engadget](https://www.engadget.com/2017/01/30/starbucks-iphone-app-lets-you-order-by-talking-to-it/) & [news.starbucks](https://news.starbucks.com/news/starbucks-debuts-voice-ordering) [Starbucks](https://www.trendhunter.com/trends/starbucks-pickup-with-amazon-go) is making use of the voice recognition technology native to the [Amazon](https://www.trendhunter.com/trends/bosch-and-amazon) Alexa platform for its new app, 'My Starbucks [Barista](https://www.trendhunter.com/trends/artly-ai).' With the app, consumers can not only place orders for pickup in advance, but they can place those orders with their voices alone. My Starbucks Barista comes as an extension of the company's preexisting 'Starbucks Mobile Order & Pay' app. Through that app, consumers were already able to place orders ahead of time and skip the line. The new system incorporates voice control, but it also includes a skill for Amazon Alexa that allows the platform to reorder the same items. For many, coffee is an essential stop during the morning routine. The voice-controlled feature is a safe way for drivers to place their orders in the midst of their commute. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Voice Recognition Apps:** Develop voice recognition apps for various markets besides coffee shops. - **Integration with Amazon Alexa:** Integrate other apps with Amazon Alexa to streamline everyday tasks. - **Hands-free Technology:** Apply voice recognition technology to other businesses as well to help in hands-free situations. ### Industries Being Reshaped - **Restaurants:** Create voice recognition apps for restaurants to increase efficiency and customer convenience. - **Retail:** Build Amazon Alexa skills to create hands-free shopping experiences for customers. - **Driving Technology:** Implement voice recognition technology in driving technology to increase safety and reduce distracted driving. ## Related on Trend Hunter - [Convenient Order-Ahead Coffee Shops](https://www.trendhunter.com/trends/starbucks-pickup-with-amazon-go.md) - [GenAI Coffeehouse Companions](https://www.trendhunter.com/trends/starbucks-green-dot-assist.md) - [Smart Assistant Espresso Makers](https://www.trendhunter.com/trends/bosch-and-amazon.md) - [AI-Powered Robot Baristas](https://www.trendhunter.com/trends/ella-robot-barista.md) - [AI-Powered Robotic Baristas](https://www.trendhunter.com/trends/cookright-coffee.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md) - [Hyper-Personalized Coffees](https://www.trendhunter.com/trends/ai-free-coffee.md) - [AI-Enabled Coffee Monitoring Platforms](https://www.trendhunter.com/trends/miso.md)