# Inaugural Apparel ‘My President is Black' Shirt WIth Barack Obama on $5,000 Bill By Sandra Winn | Published 2009-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/my-president-is-black-tee-shirt-featuring-barack-obama References: [highsnobiety](http://www.highsnobiety.com/news/2009/01/16/clot-my-president-is-black-t-shirt/) & [clotinc](http://www.clotinc.com/) Joining the growing ranks of the [inaugural merchandising trend](https://www.trendhunter.com/trends/i-can-fix-him) is the commemorative ‘My President is Black’ tee shirt by [Clot Inc.](https://www.trendhunter.com/trends/lunar-new-year-pet), which has a picture of Barack Obama on a $5,000 bill; they will be available on January 20, 2009. Personally, the main reason that I would not wear the ‘My President is Black’ shirt, even though I’m a white woman who voted for Barack Obama as President of the United States, is due to the fact that I live in an area of the Southern US in which many still cherish the Confederate Flag. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inaugural Merchandising:** Creating merchandise to commemorate a special event such as a presidential inauguration and tapping into consumer sentiment delivers an opportunity for revenue growth and brand recognition to businesses. - **Commemorative Apparel:** Making limited edition apparel that showcases unique designs and memorable moments enables businesses to capitalize on a specific event or trend while building brand image and customer loyalty. - **Personalized Political Fashion:** Designing customizable political fashion products that reflect diverse political and cultural beliefs offers businesses the chance to tap into the rising demand for individualized products among consumers. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage creative design and manufacturing capabilities to produce commemorative merchandise for special events and trends, enabling them to connect with customers and deliver brand value. - **Marketing:** Marketing firms can capitalize on the rhetoric of political campaigns and create targeted messages to build customer engagement, brand awareness, and drive sales of related merchandise. - **E-commerce:** E-commerce platforms can take advantage of the growing popularity of personalized and customizable products to offer a wider selection of political and event merchandise to consumers, creating new revenue streams and expanding their product portfolio. ## Related on Trend Hunter - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Memorial Monarch Coins](https://www.trendhunter.com/trends/black-toonie.md) - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md)