# Rugged Hard Drive Batteries The My Passport Wireless SSD Offers Power and Storage at CES 2018 By Michael Hemsworth | Published 2018-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/my-passport-wireless-ssd References: [thegadgetflow](https://thegadgetflow.com/portfolio/wireless-shock-resistant-ssd/) & [wdc](https://www.wdc.com/products/portable-storage/my-passport-wireless-ssd.html) The My Passport Wireless SSD has been unveiled by [WD](https://www.trendhunter.com/trends/wd-my-passport-ultra) at CES 2018 to offer users a number of mobility focused features that will offer advanced capabilities when out of the house. Designed with a [shock-resistant aesthetic](https://www.trendhunter.com/trends/ex400u-survivor), the drive is able to copy data from any SD card, smartphone or camera wherever you are. The unit will provide 10 hours of battery life that can be used to power the system itself or [charge up your smartphone](https://www.trendhunter.com/trends/move-speed-powerdisk) to maintain connectivity. The My Passport Wireless SSD is ideal for photographers thanks to its ability to hold ample 4K video and RAW files as well as the inherent shockproof design that will keep working even in rugged environments. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Mobility-focused Storage Solutions:** The My Passport Wireless SSD's mobility-focused features present an opportunity for companies to develop storage solutions for outdoor and travel environments. - **Shock-resistant Tech Accessories:** The drive's shock-resistant design creates potential for companies to develop similar tech accessories that can withstand rugged environments. - **Extended Battery Life:** The 10-hour battery life of the My Passport Wireless SSD presents opportunities to develop similar products with extended battery capabilities. ### Sectors Adopting This - **Photography:** The My Passport Wireless SSD's ability to hold ample 4K video and RAW files is ideal for photographers seeking durable and mobile storage solutions. - **Outdoors and Travel:** The drive's shock-resistant and mobile features opens up opportunities for companies looking to develop durable tech accessories for outdoor and travel environments. - **Consumer Electronics:** The My Passport Wireless SSD's advanced capabilities is representative of trends in consumer electronics towards storage solutions with extended battery life and increased mobility. ## Related on Trend Hunter - [High-Speed Wire-Free SSDs](https://www.trendhunter.com/trends/wireless-ssd.md) - [Fast Rugged Industry-Focused SSDs](https://www.trendhunter.com/trends/lacie-rugged-ssd4.md) - [EDC Portable SSDs](https://www.trendhunter.com/trends/pdp31.md) - [Mobile-Friendly SSD Devices](https://www.trendhunter.com/trends/polybatt-portable-ssd.md) - [Ultra-Compact Portable SSDs](https://www.trendhunter.com/trends/ultra-compact-ssd.md) - [Rugged Card-Sized SSDs](https://www.trendhunter.com/trends/samsung-t7-shield.md) - [Durable Mobile Professional SSDs](https://www.trendhunter.com/trends/lexar-es3.md) - [Portable SSD Storage Devices](https://www.trendhunter.com/trends/ssd-storage-device.md) - [Ultra-Durable Storage Drives](https://www.trendhunter.com/trends/samsung-t17-shield.md)