# Botanical Beauty Photoshoots My Own Secret Garden by Koty 2 is Part Illustration, Part Photography By Meghan Young | Published 2013-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/my-own-secret-garden References: [fashionising](http://www.fashionising.com/pictures/b--my-own-secret-garden-53714.html) & [koty2](http://www.koty2.com/) The My Own Secret Garden photo series looks like it is a set of [romantic fairy tale-inspired illustrations](https://www.trendhunter.com/trends/four-essential-sets). Since it stars real-life model Dominika Marszalik, it is clear that the images simply incorporate some of those artistic elements to give the images a more surreal appeal. Lensed by photographer Koty 2, the My Own Secret Garden photo series is in line with his [past](http://www.trendhunter.com/trends/grey-fairytale) [work](http://www.trendhunter.com/trends/koty-2-kaltblut-magazine). Despite the overtly feminine qualities of the photoshoot, there is a dark element that grounds each image. Nevertheless, stylist Rozena Grey still concentrated on outfitting the brunette beauty in delicate silhouettes and warm colors that are perfect for the spring season. The My Own Secret Garden series was finished by hairstylist Lukasz Chlupk and makeup artist Wojciech Kozub. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Botanical Beauty:** There is an opportunity for innovation in the beauty industry by using botanical elements and themes in products and marketing materials to create a more natural and eco-friendly appeal. - **Surreal Photography:** Surrealist photography is becoming more popular in the art and fashion industries, offering opportunities to incorporate dreamlike elements in product design and advertising campaigns. - **Dark Femininity:** A trend towards combining traditionally feminine elements with darker, edgier themes can be seen in fashion, beauty and other creative industries, opening up possibilities for new design concepts and product lines. ### Industries Being Reshaped - **Beauty:** The beauty industry can capitalize on this trend towards botanical and natural products and experiences by creating new lines of cosmetics, skincare and hair care products using ingredients from plants and flowers. - **Fashion:** The fashion industry can incorporate dreamlike, surreal elements into collections and marketing materials to create a more whimsical and fantastical appeal to consumers. - **Photography:** Photographers can explore this trend towards combining natural and surreal elements to create unique and visually striking compositions that capture the imagination of viewers. ## Related on Trend Hunter - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md)