# Ultra-Cozy Fashiontography Dree Hemingway in 'My Own Private Idaho' for British Vogue By Marissa Liu | Published 2010-10-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/my-own-private-idaho-for-british-vogue References: [models](http://models.com/feed/?p=13271) & [vogue](http://www.vogue.co.uk/news/daily/101005-the-november-issue-of-vogue.aspx) Showcasing her famous roots, model Dree Hemingway takes fashionistas to Ketchum, Idaho, in 'My Own Private Idaho' for British Vogue. Hemingway, a relative of the famous writer Ernest Hemingway was photographed by Alasdair McLellan for Vogue UK's November 2010 issue. The rustic editorial makes casual viewers aware of the beauty of Dree as well as Idaho. Styled by fashion editor Kate Phelan, 'My Own Private Idaho' in British Vogue features a lot of shearling layered on top of outfits by Missoni, Rag & Bone, [Burberry](https://www.trendhunter.com/trends/burberry-x-highgrove), [Louis Vuitton](https://www.trendhunter.com/trends/modernday-travel), D&G and [Hermes](https://www.trendhunter.com/trends/wirkin). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Fashiontography:** Disruptive innovation opportunities: Exploring the combination of fashion and photography to create unique and visually compelling experiences. - **Rustic Editorials:** Disruptive innovation opportunities: Embracing a more natural and authentic aesthetic in fashion editorials to resonate with consumers. - **Layered Shearling:** Disruptive innovation opportunities: Creating innovative and sustainable designs using shearling as a versatile and cozy material. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunities: Developing advanced technology and tools to enhance the art and storytelling aspects of fashion photography. - **Print Media:** Disruptive innovation opportunities: Adopting new printing techniques and materials to create visually stunning and tactile fashion editorials. - **Luxury Fashion:** Disruptive innovation opportunities: Integrating sustainable and ethically sourced materials, like shearling, into high-end fashion products to meet the growing demand for eco-conscious luxury brands. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)