# Online Cookie Flavor Competitions My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor By Mishal Omar | Published 2017-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/my-oreo-creation References: [hypebeast](https://hypebeast.com/2017/5/my-oreo-creation-contest-and-new-firework-flavor) & [adweek](http://www.adweek.com/brand-marketing/oreo-has-an-explosive-new-flavor-and-wants-you-to-create-its-next-one/) Nabisco, the company that owns the popular cookie brand [Oreo](https://www.trendhunter.com/trends/never-stop-wishing), is now enlisting social media to come up with its newest flavor – in a campaign titled 'My Oreo Creation.' The brand's campaign coincides with its new limited edition flavor that came out today, called Firework. This flavor features Oreo cookies and popping candy in its cream. The parallel My Oreo Creation campaign invites people on [Twitter](https://www.trendhunter.com/trends/rocktangle) and [Instagram](https://www.trendhunter.com/trends/early-christmas-decoration) to introduce their flavor ideas under the hashtag '#MyOreoCreation' and '#Contest' to enter the competition. The flavors will be judged on criteria that includes taste appeal, creativity and originality. The winner of the My Oreo Creation competition will receive $500,000 USD, a trip to New York City, and the release of their flavor in the spring/summer of 2018. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Flavor Competitions:** Harness the power of social media to engage consumers in creating and selecting new flavors, driving brand loyalty and innovation. - **Limited Edition Collaborations:** Collaborate with influencers or celebrities to create limited edition flavors, leveraging their fan base and boosting sales. - **User-generated Product Development:** Tap into the creativity of consumers by crowdsourcing new product ideas, increasing engagement and fostering a sense of ownership. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can use social media flavor competitions to build brand awareness and generate innovative new products. - **Marketing and Advertising:** Marketing and ad agencies can assist brands in creating social media campaigns that engage consumers, driving brand loyalty and product innovation. - **Consumer Goods:** Consumer goods companies can leverage user-generated content to develop new flavors or product variations, creating a more personalized and engaging experience for customers. ## Related on Trend Hunter - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md)