# Minimalist Gourmet Branding The My Olive Tree Product Packaging Modernizes Tradition By Jana Pijak | Published 2013-04-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/my-olive-tree References: [lovelypackage](http://lovelypackage.com/my-olive-tree/) & [mousegraphics.gr](http://www.mousegraphics.gr/) Embracing a [minimalist design aesthetic](https://www.trendhunter.com/trends/blanco-1), this bold packaging for My Olive Tree products is clean and simply chic. Having produced olive oil for a number of years, a family in the Peloponnese region has decided to bottle their home grown product transforming the [gourmet oil](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil) into a covetable and trendy mass product. This chic design is the work of mousegraphics who have elevated its home-grown roots into marketing that targets a foreign clientele with impeccable taste for quality and luxury. Fusing a family's tradition and culture along with modern design ideals, this packaging for My Olive Tree products highlights clean labels with minimal bolded text. Moreover, the product displays a subtle botanical graphic representative of an olive tree that can be seen on the company's glass bottles and cardboard box branding. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** By embracing minimalist design, companies can create clean and chic packaging that appeals to consumers with a taste for quality and luxury. - **Elevated Branding:** Fusing tradition and modern design, brands can create packaging that highlights their cultural roots while appealing to a foreign clientele. - **Subtle Botanical Graphics:** Integrating subtle botanical graphics in product packaging can create a visually appealing representation of the brand's main ingredient. ### Who This Affects Most - **Gourmet Food and Beverage:** The gourmet food and beverage industry can adopt minimalist packaging and elevated branding to attract customers with discerning tastes. - **Luxury Goods:** The luxury goods industry can leverage minimalist design and elevated branding to create packaging that reflects high quality and exclusivity. - **Natural and Organic Products:** The natural and organic products industry can use subtle botanical graphics in packaging to visually communicate the natural ingredients and eco-friendly values of their brand. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)