# Multi-Number Phone Plans Verizon's 'My Numbers' App Makes Using Multiple Phone Numbers Easier By Justin Lam | Published 2018-11-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/my-numbers-app References: [digitaltrends](https://www.digitaltrends.com/mobile/verizon-launches-my-numbers-app-for-multiple-phone-numbers/) & [verizon](https://www.verizon.com/about/news/one-phone-multiple-phone-numbers-add-four-additional-phone-numbers-single-smartphone-verizons) [Verizon](https://www.trendhunter.com/trends/verizon-play) is hoping to get rid of separate phones by introducing its new 'My Numbers' app. Designed for users with multiple phones for business and personal use, the new app lets Verizon clients add up to four additional numbers to a single smartphone with unlimited domestic texting and calling. According to Keena Grigsby, director of product marketing for Verizon, "My Numbers is a great solution for entrepreneurs, customers with side hustles, and for those who just want the convenience and flexibility of having [multiple phone numbers](https://www.trendhunter.com/trends/hoam-esim) without the hassle of carrying around a separate phone.” To help keep track of multiple contacts, the My Numbers app will allow for profile customizability. This includes choosing from different ringtones to identify the number being used, personalized icons and the ability to change this icon depending on who is calling. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Multi-number Phone Plans:** Verizon's 'My Numbers' app caters to a pressing need of users with more than one phone number, and presents opportunities for telecommunication service providers to introduce more flexible and cost-effective plans targeting individuals and businesses with multiple phone usage needs. - **Profile Customizability:** The personalization feature of Verizon's 'My Numbers' app presents an opportunity for developers to create apps or tools that use personalized ringtones, icons, and caller IDs to offer a superior user experience and increased customer engagement. - **Unified Communication Tools:** The trend towards consolidating and simplifying phone usage through apps like 'My Numbers' signals the need for unified communication tools that integrate multiple communication channels and allow easy switching between work and personal lines, presenting an opportunity for tech companies to create all-in-one communication apps. ### Industries Being Reshaped - **Telecommunications:** Telecommunication service providers can leverage the trend of multi-number phone plans to provide more flexible and cost-effective plans targeting individuals and businesses with multiple phone usage needs. - **Mobile App Development:** The personalization feature of Verizon's 'My Numbers' app has opened up new horizons for mobile app developers to create enterprise/custom apps that optimize user experience via personalized ringtones, icons, and caller IDs. - **Unified Communication Solutions:** Unified communication solutions providers can leverage the trend towards consolidating and simplifying phone usage through apps like 'My Numbers' to create all-in-one communication apps that integrate multiple communication channels and allow easy switching between work and personal lines. ## Related on Trend Hunter - [Global Phone Call Solutions](https://www.trendhunter.com/trends/virtual-phone-number1.md) - [Privacy-Enhancing Alternative Phone Numbers](https://www.trendhunter.com/trends/alternative-number.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money.md) - [Blockchain-Integrated Phone eSIMS](https://www.trendhunter.com/trends/karrier-one.md) - [Price Lock Telecom Promotions](https://www.trendhunter.com/trends/verizon-price-lock.md) - [Fee-Free Phone Plans](https://www.trendhunter.com/trends/visible-plan.md) - [Multitrack Mobile Recording Apps](https://www.trendhunter.com/trends/mobile-recording-app.md) - [Minimalist Smartphone Apps](https://www.trendhunter.com/trends/dumb-phone-app.md)