# Private Region Revivals My New Pink Button Adds a Little Color to Your Lady Parts By Carly Foy | Published 2011-07-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/my-new-pink-button References: [thegloss](http://thegloss.com/beauty/guess-what-the-pink-button-turns-pink/) & [mynewpinkbutton](http://www.mynewpinkbutton.com/) My New Pink Button is a unique way to add some color to your nether regions. With a range of colors (Marilyn, Bettie, Ginger and Audry), the My New Pink Button is a kit that will dye your female genitals back to their healthy, youthful color. The product was designed by Karen Mari, who, according to the site "[...] designed [...] after she discovered her own [genital color loss](https://www.trendhunter.com/trends/the-plum-serum). While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss." The kit comes with 20 disposable applicators, mixing dish, [labia colorant dye](https://www.trendhunter.com/trends/pubic-hair-skin) and instructional guide. **Implications** - Consumers look to purchase products that [restore their youth](https://www.trendhunter.com/trends/glow-rescue-kit). By offering a quick fix solution that is affordable to consumers, they will more likely purchase in an effort to eliminate high costs of surgeries. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Genital Color Restoration:** The trend of using products like My New Pink Button to restore color to female genitals presents a disruptive innovation opportunity for the beauty industry. - **Youthful Enhancement:** The trend of seeking products that enhance youthfulness, even in intimate areas, opens up disruptive innovation opportunities in the personal care industry. - **Affordable Solutions:** The trend of consumers seeking affordable solutions for cosmetic concerns creates disruptive innovation opportunities for companies to provide cost-effective alternatives in the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can capitalize on the trend of genital color restoration with innovative products and services that cater to consumers' desire for self-enhancement. - **Personal Care:** The personal care industry can explore disruptive innovation opportunities by developing products that address consumers' desire for youthful enhancement in intimate areas. - **Healthcare:** The healthcare industry can find disruptive innovation opportunities by exploring solutions for genital color restoration that offer non-surgical alternatives to address consumers' concerns. ## Related on Trend Hunter - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Summery Intimate Serums](https://www.trendhunter.com/trends/vipstick-serum.md) - [Vulva Health Capsules](https://www.trendhunter.com/trends/diva.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Skincare-Inspired Intimate Cosmetics](https://www.trendhunter.com/trends/phd-feminine-health-nourishing-vulva-balm.md)