# Decadent Skyline Shoots 'My Name is Red' Focuses on the the Brilliance of One Shade By Leslie Chen | Published 2014-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/my-name-is-red References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/01/my-name-is-red-by-li-qi-for-vogue-china-collections-february-extra-2014-editorial.html) & [condenastinternational](http://www.condenastinternational.com/country/china/vogue-collections/) The 'My Name is Red' editorial is a fierce and bold fashion series set by the water and city skyline. Published bi-annually as a special issue of the fashion magazine, [Vogue](https://www.trendhunter.com/trends/no-rules-club) China Collections focuses on the upcoming Spring/Summer and Autumn/Winter shows with special features on the season's trends. Shot by Li Qi with models Xiao Wen Ju, Hanne Gaby Odiele, Estella Brons and He Cong showing off the season's finest, this editorial reminds everyone why red is the most gorgeous and seductive color. Stylist Candy Lee dresses the girls in decadently detailed gowns in shades of [blood red, bright red and maroon](https://www.trendhunter.com/trends/accents-of-oxblood). The pieces are accented with floral detailing, leopard print and even camouflage patterning. Coming out just in time for [Chinese New Year](https://www.trendhunter.com/trends/2025-chinese-new-years), 'My Name is Red' features some gorgeous ensembles to match those red pockets you'll hopefully be receiving soon enough. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Decadent Gowns:** Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for decadently detailed gowns. - **Floral Detailing:** Disruptive innovation opportunity: Developing innovative ways to incorporate floral detailing in fashion accessories. - **Camouflage Patterning:** Disruptive innovation opportunity: Combining high fashion with camouflage patterning to create unique and edgy designs. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Using technology such as 3D printing to revolutionize the fashion industry. - **Textile:** Disruptive innovation opportunity: Designing new textiles that mimic the elegance and allure of the 'My Name is Red' gowns. - **Luxury:** Disruptive innovation opportunity: Integrating sustainability and ethical practices in the production of luxury fashion items. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)