# Latino-Centric Car Campaigns The 'My Mitsubishi' Campaign Encourages Individuality Among Hispanics By Rahul Kalvapalle | Published 2015-07-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/my-mitsubishi References: [marketwired](http://www.marketwired.com/press-release/mitsubishi-motors-targets-us-hispanic-consumers-with-launch-national-advertising-campaign-1955908.htm) & [marketwired](http://www.marketwired.com/press-release/mitsubishi-motors-targets-us-hispanic-consumers-with-launch-national-advertising-campaign-1955908.htm) The My Mitsubishi campaign is an intelligent and creative effort by [Mitsubishi Motors North America](https://www.trendhunter.com/trends/mitsubishi-motors) -- and its advertising agency Grupo Gallegos -- to target the booming Latino population. The ad's creative revolves around the fact that many Latinos grow up in a [large network of family and friends](https://www.trendhunter.com/trends/la-famiglia-campaign) who want to be involved and help with every decision. But while their intentions may be good, the My Mitsubishi ad aims to encourage car buyers to [find their own path](https://www.trendhunter.com/trends/find-your-own-way) by selecting their own car based on their personal needs and preferences. The campaign makes smart use of the 'Mi' in 'Mitsubishi', which is the Spanish for "my". This allows for a memorable campaign that encourages Hispanic car buyers to embrace their individuality and select their own Mitsubishi. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Latino-centric Car Campaigns:** Automotive companies are tailoring their marketing efforts to Hispanic and Latino populations, highlighting individuality and personal preferences. - **Cultural-specific Marketing:** Marketing strategies that speak directly to a specific culture within a population are gaining popularity and yielding positive results. - **Brand-consumer Connection:** Efforts to form a genuine and authentic connection between a brand and its target audience are becoming increasingly important in marketing campaigns. ### Industries Being Reshaped - **Automotive:** Automotive companies must adapt their marketing strategies to reach and connect with diverse populations, such as the rapidly growing Hispanic and Latino market. - **Advertising:** Advertising agencies have an opportunity to create effective and memorable campaigns that speak directly to a specific culture or community within a larger audience. - **Marketing:** Developing marketing strategies that accurately reflect the needs and interests of specific cultural groups can lead to strong brand-consumer relationships and successful campaigns. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Inspiring Heritage Campaigns](https://www.trendhunter.com/trends/be-the-next-story-told.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)