# Premium QSR Matcha Pies The Burger King Japan My Matcha Pie Has Tea Sourced from Kyoto By Michael Hemsworth | Published 2023-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/my-matcha-pie References: [soranews24](https://soranews24.com/2023/04/01/my-oh-my-burger-king-japans-elegantly-named-kyoto-tea-matcha-pie-has-returned/) & [burgerking.co.jp](https://www.burgerking.co.jp)  The [Burger King Japan](https://www.trendhunter.com/trends/kyoto-whopper) My Matcha Pie is arriving at participating locations as a flavorful snack or dessert that prioritizes a high-quality matcha flavor with premium ingredients to boot. The pie features a [crispy pie crust](https://www.trendhunter.com/trends/blueberry-crme-pie) that's infused with matcha powder to give it a deep green hue, while the filling has a [matcha cream base](https://www.trendhunter.com/trends/matcha-creations) that's accented by azuki sweet beans for a touch of additional flavor and texture. The pie features Morihan matcha to prioritize a high-quality flavor and is sourced from the premier green tea production area Uji in Kyoto. The Burger King Japan My Matcha Pie is a limited-edition offering that will only be around for a short while and is specially priced at 220 yen until April 6, 2023. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Matcha Desserts:** There is an opportunity for QSRs and cafes to create unique and premium matcha desserts that use high-quality matcha powder and other premium ingredients. - **Limited-edition Offerings:** QSRs and food retailers can attract customers by releasing limited-edition snacks or desserts with unique and high-quality ingredients, inducing FOMO (fear of missing out) among customers. - **Cultural Fusions:** There is potential for cafes and QSRs to create culturally fused dishes to attract the younger, more adventurous customers who want to experience new flavors and combinations. ### Industries Being Reshaped - **Quick Service Restaurants:** QSRs can use high-quality matcha powder and other premium ingredients to create unique and limited-edition snacks or desserts to attract customers. - **Cafes & Bakeries:** Cafes and bakeries can experiment with cultural fusions, such as matcha-infused pastries, to attract younger and adventurous customers who want to experience new flavors and combinations. - **Retail & Supermarkets:** Retailers can create premium matcha pie or cake mixes for consumers to experience high-quality, premium matcha-based desserts easily at home. ## Related on Trend Hunter - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Sweet Potato QSR Pies](https://www.trendhunter.com/trends/my-sweet-potato-pie.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Comforting QSR Dessert Pies](https://www.trendhunter.com/trends/butterscotch-pie.md) - [Sweet Matcha-Infused Pizzas](https://www.trendhunter.com/trends/handy-melts-matcha.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Triangular Autumnal QSR Pies](https://www.trendhunter.com/trends/sankaku-choco-pies.md) - [Creamy QSR Anniversary Treats](https://www.trendhunter.com/trends/birthday-pie-slice.md)