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# Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks

By Katherine Pendrill | Published 2017-04-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/my-mask
References: [iloveskininc](http://www.iloveskininc.com/my-mask-cocktail?___store=default&wid=def)

For those who are constantly on the hunt for a face mask that fits their specific skincare needs, Skin Inc.'s My Mask Cocktail Kit is the perfect solution. Ideal for those with tricky skin issues or those who simply enjoy experimenting with new beauty products, the bespoke kit is great for a wide range of consumers.

The My Mask Cocktail Kit by Skin Inc. is a [customizable kit](https://www.trendhunter.com/trends/buildabox-bundle) that allows users to DIY a [custom face mask](https://www.trendhunter.com/trends/multi-masking). Users start with the Pure Deepsea Hydrating Mask and then mix in one, two or three of the three serums included in the kit. Each serum is designed to address a different need, with the Licorice Serum calming irritated skin, the Vitamin A Serum brightening dark spots and the [Collagen Serum](https://www.trendhunter.com/trends/collagen-swirl-duo) promoting skin elasticity.

Great for everyday use or as a gift for an ambitious beauty buff, the My Mask Cocktail Kit helps consumers elevate their daily skincare routine.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 37% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What Makes This Trend Stand Out

- **Customizable Skincare:** The trend of customizable skincare products opens up opportunities for consumers to tailor their beauty routines to their specific needs, leading to disruptive innovation in the beauty industry.
- **DIY Beauty:** The rise of DIY beauty products allows consumers to have a more hands-on approach to their skincare, creating opportunities for innovative companies to provide DIY beauty kits and tools.
- **Personalization in Skincare:** The trend towards personalized skincare products and routines creates an opportunity for disruptive innovation in the beauty industry by tailoring products and services to an individual's unique skin needs.

### Sectors Adopting This

- **Beauty:** The beauty industry can seize the opportunity to develop customizable skincare products and DIY beauty kits to cater to the growing consumer demand for personalization.
- **Wellness:** The wellness industry can explore partnerships with beauty brands to offer holistic skincare solutions that combine personalized skincare routines with wellness practices, such as mindfulness and self-care activities.
- **E-commerce:** The e-commerce industry can capitalize on the trend of customizable skincare by offering online platforms that allow consumers to easily create and purchase personalized skincare products.

## Related on Trend Hunter

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- [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md)
- [Holiday-Inspired Sheet Mask Sets](https://www.trendhunter.com/trends/biodance-holiday-mask-set.md)
- [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md)