# Dirt-Based DIY Skincare My Magic Mud's Charcoal Powder & Clay Create Detoxifying Products at Home By Laura McQuarrie | Published 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/my-magic-mud References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2019/08/20/My-Magic-Mud-the-indie-beauty-brand-using-dirt-to-get-people-clean) & [mymagicmud](https://www.mymagicmud.com/raw-pure-calcium-bentonite-clay/) My Magic Mud got its start in 2013 when it launched a tooth cleaning powder and has since gone on to expand its oral care line and now venture into skincare. The dirt-based beauty brand's research found that DIY skincare has the potential to appeal to Gen X, Millennials and Gen Z consumers who want at-home solutions that they can prepare easily themselves with trusted, high-quality ingredients. With products like the brand's 100% pure Calcium Bentonite Clay and [raw Activated Charcoal Powder](https://www.trendhunter.com/trends/charcoal-toothpaste1), the sky is the limit as far as what can be created. On the brand's site and social media channels, My Magic Mud shares ideas and DIY recipes for [skin-soothing masks](https://www.trendhunter.com/trends/turmeric-face-masks), [detoxifying bath soaks](https://www.trendhunter.com/trends/detox-scalp-mask), healing salves and more. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **DIY Skincare:** The trend of DIY skincare creates an opportunity for skincare businesses to provide high-quality ingredients for consumers to create their own products at home. - **Dirt-based Beauty:** The dirt-based beauty trend creates opportunities for cosmetics businesses to explore natural resources and offer products that highlight the benefits of earthy ingredients. - **Gen Z Appeal:** The Gen Z appeal trend creates opportunities for businesses to create products that cater to younger generations that value high-quality ingredients and at-home solutions. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can explore the DIY skincare trend by providing high-quality ingredients for consumers to create their own products at home. - **Cosmetics Industry:** The cosmetics industry can explore the dirt-based beauty trend by creating products that highlight the benefits of natural ingredients and explore the use of earthy resources in their products. - **Marketing Industry:** The marketing industry can explore the Gen Z appeal trend by creating targeted campaigns and social media strategies that resonate with younger generations that value high-quality ingredients and at-home solutions. ## Related on Trend Hunter - [Clay Milk Bath Soaks](https://www.trendhunter.com/trends/milk-bath-soak.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Modeling Pack Kits](https://www.trendhunter.com/trends/derma-modeling-pack.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md)