# Whimsical Town-Inspired Lighting My Love by Edmondo Testaguzza Embraces a Feeling of Community By Meghan Young | Published 2014-02-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/my-love-by-edmondo-testaguzza References: [contemporist](http://www.contemporist.com/2014/02/27/my-love-by-edmondo-testaguzza-for-karman/) & [karmanitalia.it](http://www.karmanitalia.it/en/collezioni/my-love/) My Love by Edmondo Testaguzza, an industrial designer born in Backnang, Germany, is a collection of [pendant lamps](https://www.trendhunter.com/trends/delicate-lighting) that have been modelled after various [buildings from houses to factories](https://www.trendhunter.com/trends/monumental-collection) and more. Coming together to form a small town, it is as though it were named after the place where the designer grew up in. Only that would inspire such a fervent declaration of love. Created for Italian manufacturer Karman, My Love by Edmondo Testaguzza is comprised of five designs, each of which (save one) is decorated with [tree-like cutouts](https://www.trendhunter.com/trends/larose-guyon). Emitting a soft and warm glow, the suspension lamps are made out of white lacquered brass. The collection is accompanied by a sweet poem about coming home. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Lighting Designs:** Opportunity to create unique and playful lighting fixtures that incorporate elements of whimsy. - **Community-inspired Products:** Potential for designing products that evoke a sense of community and nostalgia. - **Tree-inspired Decorative Cutouts:** Innovation in incorporating nature-inspired cutouts and patterns in design and decor. ### Where This Applies - **Lighting:** Disruptive innovation opportunity to create lighting solutions that prioritize both functionality and artistic expression. - **Home Decor:** Opportunity to develop home decor products that tell a story and create an emotional connection with the consumer. - **Manufacturing:** Potential for manufacturing companies to explore collaborations with designers to bring whimsical and community-inspired products to market. ## Related on Trend Hunter - [Fluid Structural Lighting Collections](https://www.trendhunter.com/trends/loja.md) - [Italian-Inspired Lighting Designs](https://www.trendhunter.com/trends/flora-collection.md) - [Instrument-Inspired Wall Lamps](https://www.trendhunter.com/trends/louis-collection-by-sara-schoenberger.md) - [Eclipse-Inspired Whimsical Pendant Lamps](https://www.trendhunter.com/trends/space-traveler.md) - [Antique Lighting Collections](https://www.trendhunter.com/trends/lee-broom-1.md) - [Orchestral-Themed Lighting Series](https://www.trendhunter.com/trends/symphony-collection.md) - [Artfully Functional Lights](https://www.trendhunter.com/trends/chant.md) - [Earthy Sophisticated Lighting](https://www.trendhunter.com/trends/folk-and-flora.md) - [Sleek Structural Lighting Designs](https://www.trendhunter.com/trends/emotional-lab-light.md)