# Classic Toys Revamped My Little Pony for the New Decade By Venessa Fisher | Published 2010-01-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/my-little-pony References: [behance.net](http://www.behance.net/Gallery/My-Little-Pony-2009/386791) & [bigshottoyworks](http://bigshottoyworks.com) [My Little Pony](https://www.trendhunter.com/trends/whimsical-coffee) is back! I know I’m pretty excited about it! After 10 years of working with various brands and projects, Bigshot Toyworks teamed up with [Hasbro](https://www.trendhunter.com/trends/new-furby) to revamp the [classic My Little Pony doll brand](https://www.trendhunter.com/trends/fantasythemed-dolls). Their creative work lead to a unique character sculpt, and proportion change to bring these colorful childhood phenomenons into a new age. Check out the revamped packaging and stylish dolls above and keep clicking for more from Trend Hunter's archives. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 34% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Revamped Classic Toys:** The trend of revamping classic toys presents opportunities for innovative product design and marketing strategies. - **Nostalgia-based Marketing:** Nostalgia-based marketing is a trend that taps into consumers' emotional connections to products and can create opportunities for disruptive advertising campaigns. - **Adult Collectibles:** The trend of adult collectibles presents opportunities to create high-value, limited edition products that appeal to nostalgic millennials and Gen Xers. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can harness the trend of revamping classic toys to breathe new life into dormant product lines and increase sales revenue. - **Marketing and Advertising:** Marketing and advertising firms can leverage nostalgia-based campaigns and imagery to create deeper emotional connections with target audiences. - **Collectibles Industry:** The collectibles industry can capitalize on the trend of adult collectibles to create valuable, limited edition products that appeal to a growing market of nostalgic consumers. ## Related on Trend Hunter - [Next-Gen Fuzzy Robot Toys](https://www.trendhunter.com/trends/new-furby.md) - [Nostalgic Blind Toy Series](https://www.trendhunter.com/trends/teletubbies-say-hello.md) - [DIY-Inspired Doll Designs](https://www.trendhunter.com/trends/rainbow-highs.md) - [Whimsical Coffee Capsules](https://www.trendhunter.com/trends/whimsical-coffee.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Spinning Toy Dolls](https://www.trendhunter.com/trends/sky-dancers.md) - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Nostalgic Film Merchandise](https://www.trendhunter.com/trends/toy-story-30th-anniversary.md) - [Wind-Up Collectibles](https://www.trendhunter.com/trends/windupz.md)