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# Pony-Themed Construction Toys
Hasbro is Introducing TINKERTOY My Little Pony Toys for Kids

By Laura McQuarrie | Published 2017-09-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/my-little-pony-toys
References: [prweb](http://www.prweb.com/releases/2017/09/prweb14698202.htm) & [knex](https://www.knex.com/)

K’NEX will soon be launching a series of officially licensed Tinkertoy My Little Pony toys for the fall season, inspired by the popular animated series.

The My Little Pony Tinkertoy [construction kits](https://www.trendhunter.com/trends/magnetic-building-set) will include varieties like the Rarity Create & Style Vanity Building Set, the Applejack Apple Pickin’ Time Building Set and the Rainbow Dash Cloudsdale Spin & Soar Building Set. Alongside the easy-to-build construction playsets, the kits feature a buildable My Little Pony character, as well as accessories and companions.

As ever, the award-winning TINKERTOY building system offers kids a fun way to learn the basics of [STEM](https://www.trendhunter.com/trends/lego-education-science-kits), but this time with the added bonus of being able to play with some of their favorite [cartoon ponies](https://www.trendhunter.com/trends/lego-pokmon-sets) in the process.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 66% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Licensed Construction Toys:** Companies are partnering with beloved franchises to release themed construction kits, offering unique play experiences for kids and opportunities for marketing partnerships.
- **Stem-focused Toy Kits:** Toy companies continue to use familiar characters to promote education and a love of science, technology, engineering, and math to children through play.
- **Multifaceted Play Experiences:** By combining construction toys with character play, kids can engage in imaginative storytelling while building and designing new structures, promoting creativity and skill development.

### Where This Applies

- **Toy Manufacturing:** By partnering with popular franchises, toy companies can open up new revenue streams and tap into existing fandoms for greater product appeal.
- **Entertainment:** Collaborating with toy manufacturers can provide entertainment companies with novel merchandising opportunities that enhance brand loyalty and recognition.
- **Education:** STEM-focused toy kits can be used in classrooms to make learning fun and interactive, promoting interest in science and related fields early on in a child's development.

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