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# Bejeweled Childhood Toys
The ‘My Little Pony Project 2012' Presents One-of-a-Kind Char

By Erin Kirkpatrick | Published 2012-05-06 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/my-little-pony-project-2012
References: [coolhunting](http://www.coolhunting.com/culture/my-little-pony-exhibit.php) & [toyartgallery](http://www.toyartgallery.com/shows/current-shows/05052012-my-little-pony-project-2012/)

Everyone has those childhood toys that never left their side, and the 'My Little Pony Project 2012' show dives into these past experiences. These famous and vibrant pony figurines sport multicolored hair, majestic designs on their bodies and even have their own names. Some names include, Cotton Candy, Clue Belle, Minty, Blossom and Butterscotch. After 30 years of business, MLP is as successful as ever, releasing new and intriguing versions of the classic pony.

The My Little Pony Project 2012 exhibit showcases the work of twenty-five [noteworthy artists](https://www.trendhunter.com/trends/cj-hendry-1), including Perez Hilton, Ana Bagayan and Martin Hsu, who have each created a [one-of-a-kind My Little Pony 18-inch figurine](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva). These petite ponies also will model jewelry, custom-designed specifically for this exhibit by Onch Movement, a company that heads up [eccentric jewelry designs](https://www.trendhunter.com/trends/polly-pocket-x-alex-and-ani) for popstar Nicki Minaj. These artistic toys are not just for viewing pleasure but are up for grabs during the exhibit, with 10% of sales going to Give Kids the World Organization.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 68% | Activity: 70% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Nostalgic Toy Remakes:** Opportunity for toy companies to reproduce and innovate on classic childhood toys.
- **Creative Collaborations:** Opportunity for businesses to partner with artists for unique and artistic product designs.
- **Charitable Consumerism:** Opportunity for businesses to integrate charitable donations into their sales processes.

### Sectors Adopting This

- **Toy Manufacturing:** Toy companies can leverage nostalgic consumer demand for classic toys.
- **Art and Design:** Artists can collaborate with businesses to create unique and artistic product designs.
- **Retail and E-commerce:** Businesses can integrate charitable donations into their sales processes to appeal to socially conscious consumers.

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