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# Teen Pony Webseries
'My Little Pony: Equestria Girls' is a New Digital Series Set in High School

By Laura McQuarrie | Published 2017-10-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/my-little-pony-equestria-girls
References: [toyworldmag](http://toyworldmag.co.uk/news/hasbro-to-premier-new-my-little-pony-equestria-girls-series/) & [mylittlepony.hasbro](https://mylittlepony.hasbro.com/en-us/equestriagirls)

[Hasbro](https://www.trendhunter.com/trends/my-little-pony-friendship) is now expanding its "Mane 6" My Little Ponies with seven grown-up characters in a new digital series called 'My Little Pony: Equestria Girls.' The new "Mane 7" includes: Sunset Shimmer, Twilight Sparkle, Applejack, Fluttershy, Pinkie Pie, Rainbow Dash and Rarity, who will go through a series of new adventures over the course of the 45 digital episodes.

My Little Pony: Equestria Girls is set in a high school and will depict the Mane 7 enjoy everything from after-school clubs to beach days and theme parks, as well as spring break on a yacht.

My Little Pony: Equestria Girls is set to make its debut on [YouTube](https://www.trendhunter.com/trends/junior-high-dolls) on November 17th, 2017. Along with it, Hasbro is also releasing a line of My Little Pony: Equestria Girls [fashion doll toys](https://www.trendhunter.com/trends/rainbow-highs).

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 15% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Digital Webseries:** Hasbro's 'My Little Pony: Equestria Girls' webseries highlights the demand for digital content targeted towards younger audiences.
- **High School Entertainment:** The success of 'My Little Pony: Equestria Girls' indicates the potential for high school-themed entertainment to resonate with viewers.
- **Expansion of Franchise:** Hasbro's introduction of new grown-up characters in 'My Little Pony: Equestria Girls' showcases the trend of expanding popular franchises to attract different demographics.

### Where This Applies

- **Toy Manufacturing:** The release of My Little Pony: Equestria Girls fashion doll toys creates opportunities for growth in the toy manufacturing industry.
- **Digital Media:** The debut of 'My Little Pony: Equestria Girls' on YouTube demonstrates the increasing importance and market potential of digital media platforms.
- **Entertainment Production:** The production and distribution of 'My Little Pony: Equestria Girls' exemplifies the demand for entertaining and engaging content across various platforms.

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